DOXA Returns Stateside Through an Exclusive Partnership With Watches of Switzerland

For the first time since the ’70s, independent Swiss watchmaker DOXA is returning to America thanks to an exclusive retail partnership with Watches of Switzerland, and to celebrate this momentous return, the two are releasing a special SUB 300 Carbon collection.

Available in six colors with up to 10 different variations, the timepiece’s casing is formed completely with forged carbon, allowing it to be both incredibly lightweight yet durable and robust. As its name suggests, the diver boasts a water resistance of 300 meters, and is fully COSC certified, ensuring the most precise and accurate of timekeeping.

“Watches of Switzerland has been dedicated to providing its clients unmatched experiences and products since we opened our first SoHo flagship in 2019,” states David Hurley, EVP of the esteemed watch retailer group. “DOXA is an integral part of watch history and we are thrilled not only to be their exclusive point of sale in the U.S., but to also be a source of education on the brand through our extensive platforms. While DOXA has built an impressive cult following amongst certain watch enthusiasts who are aware of its impressive contributions to the evolution of dive watches, Watches of Switzerland looks forward to growing this audience exponentially, and we are proud to provide a space where the DOXA brand can be experienced firsthand.”

For those interested, all colorways of DOXA’s SUB 300 Carbon collection will be available over on Watches of Switzerland for $3,890 USD each.

Elsewhere in watches, Bamford Watch Department has collaborated with Franck Muller, Daniel Arsham and King Nerd.