McDonald’s Japan Releases Archival Footage of Its First Restaurant in Tokyo
Taking it back to the first Ginza opening in 1971.
McDonald’s Japan has just released a full retrospective celebrating its 50th anniversary. Dating back to 1971, under the name “Nippon McDonald’s Holdings, Inc.,” the first McDonald’s fast-food restaurant opened in Ginza‘s Mitsukoshi shopping mall and was erected in just 39 hours so that none of the surrounding businesses were impacted by the construction.
While all this did happen in a country foreign to many, there’s something about archival footage that conjures up that feeling of nostalgia — must like Nintendo’s recent release of lost video footage of the construction of its NES consoles in the ’90s.
McDonald’s dedicated site has a section where you can explore its various milestones and momentous innovations like the introduction of Chicken McNuggets in 1984, or McDonald’s Breakfast in 1987, and its McDelivery system in 2010. This goes all the way up to the present day, and from the video, you really see how McDonald’s Japan switched things up in the early-’90s to give a more regional spin on its menu items.
For more food news, Pizza Hut heads to Motor City for a limited-edition Detroit-style pizza launch.
