Quaker Oats Reveals the Rebranded Aunt Jemima

Now known as the “Pearl Milling Company.”

Food & Beverage
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After announcing the retiring of the Aunt Jemima brand due to racial stereotyping last June, PepsiCo‘s Quaker Oats brand has finally unveiled its replacement — Pearl Milling Company.

In place of the Aunt Jemima portrait is now a 19th watermill and factory building. PepsiCo comments: “This name is a nod to where our delicious products began before becoming a family-favorite breakfast staple. While the Aunt Jemima brand was updated over the years in a manner intended to remove racial stereotypes, it has not progressed enough to appropriately reflect the dignity, respect and warmth that we stand for today.”

This changing of logos also follows a list of other food brands that will soon be phased out due to racist undertones. Brands like Mrs. Butterworth’s, Uncle Ben’s, and Cream of Wheat. As Aunt Jemima has a history of over 130 years, Quaker Oats has chosen to maintain the red and yellow colors found on the original packaging.

PepsiCo ended with, “The commitment we’re making is a reflection of our broader PepsiCo values of diversity and inclusion and support of the Black community.” Look for the new packaging to appear in June.

In other food news, HI-CHEW releases new seasonal berry mix flavor series.

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