Opening Ceremony Celebrates Lunar Year 2022 With "Vermillion Red" Capsule
Launching with a Sandy Kim-shot campaign.
Opening Ceremony has released its Lunar New Year collection for 2022, with a range of tees and hoodies designed in a bright “Vermillion Red” colorway. All of the items in the capsule feature Opening Ceremony branding in the form of a miniature 3D logo sweatshirt appearing on the chest in the same shade of red.
To launch the collection and to celebrate Lunar New Year 2022, Opening Ceremony recruited photographer Sandy Kim to shoot the collection in her native Los Angeles on a line-up of Asian American names including Jerry Hsu, Eddie Huang, Greta Lee and Kim herself.
Announcing the launch of the collection, Opening Ceremony creative directors Carol Lim and Humberto Leon said:
“As Asian-Americans, this collection celebrates an important part of our heritage. This sense of pride also translates into the campaign concept we’ve built around our Lunar New Year collection, through which we aim to celebrate AAPI talent in front of the camera and behind the scenes. Though Lunar New Year is mostly celebrated within the East Asian community, through this capsule we aim to invite our wider Opening Ceremony community to celebrate with us.”
Opening Ceremony’s Lunar New Year 2022 collection is available now from the brand’s web store.
In other fashion news, COMME des GARÇONS has a new collaboration with Chrome Hearts.
