notwoways' "apricity" Pays Homage to Where Everything Started

The A-R-W silhouette gets fitted with the “exuberance” colorway.

Footwear
4,636 Hypes 2 Comments

notwoways continues its meteoric rise to cult stardom with its next release, the “apricity.” Taking form on its more daring A-R-W silhouette, which was previously released in “afterdark” back in July, the “apricity” pair is one for both newcomers and life-long fans of Callum McGinley and Rockwell Princely‘s London-based brand as it’s an ode to where it all started.

Keen eyes will notice the familiarness to notwoways’ “exuberance,” the sneaker that started it all. A white knitted base, intersected with the A-R-W’s transparent mesh section in the mid panels, meets a black rib-knit collar, a bold orange heel tab at the rear, and an icy blue outsole, just like the colorway on the “exuberance.”

For the brand, it’s a way that it can maintain its following while continuing to elevate its aesthetic. The original release is now one of the brand’s most sought-after pairs and can fetch three times the retail price on the resale market, so with the A-R-W-, customers are offered the chance to have something familiar, quintessentially NTW, but new at the same time.

As for the sneaker itself, finishing touches include chunky rope laces, panel cut-outs on areas such as the toe box, and branding on the tongue. “apricity” will be notwoways’ biggest drop to date, “marking a momentary departure from the brand’s previous limited-drop releases.”

Promising higher production numbers, the brand hopes this will give its fans around the world a chance to cop the sneaker as it goes on sale tomorrow, December 7, exclusively on the notwoways website at 6 p.m. GMT (or 1 p.m. EST). It will cost £120 GBP (approximately $160 USD) and is available in sizes UK 3-13.

In case you missed it, check out this week’s issue of Sole Mates.

Read Full Article

What to Read Next

Notwoways' "lacuna" Serves Triple Black Moodiness
Footwear 

Notwoways' "lacuna" Serves Triple Black Moodiness

Callux and Rockwell Princely’s sneaker brand continues to grow with today’s release of the “lacuna.”

London Sneaker Brand notwoways Returns With Limited "syzygy" Drop
Footwear

London Sneaker Brand notwoways Returns With Limited "syzygy" Drop

Just 2000 pairs will be up for grabs.

Emerging British Sneaker Brand Clints Taps Patta to Release Its New Stepper Silhouette
Footwear 

Emerging British Sneaker Brand Clints Taps Patta to Release Its New Stepper Silhouette

Putting the Black-owned Manchester-based label firmly on your radar.


APOC Store to Launch Grants to Help Marginalized Designers and Artists
Fashion 

APOC Store to Launch Grants to Help Marginalized Designers and Artists

Apply from April 7.

Kal Penn to Play Raptors Superfan Nav Bhatia in New Biopic
Entertainment

Kal Penn to Play Raptors Superfan Nav Bhatia in New Biopic

Bhatia is the first fan to be inducted into the Naismith Basketball Hall Of Fame.

Nike Postpones the Release of the Off-White™ ️Nike Blazer Low
Footwear

Nike Postpones the Release of the Off-White™ ️Nike Blazer Low

Following the untimely death of Virgil Abloh.

Kickstart Your New Year Fitness Routine with Amazfit’s Smart Watches
Watches

Kickstart Your New Year Fitness Routine with Amazfit’s Smart Watches

Presented by Amazfit
Introducing the GTR 3 and GTS 3 series.

City of Memphis to Rename Street After Young Dolph
Music

City of Memphis to Rename Street After Young Dolph

A public funeral will also take place the day after.

Noah Launches a "NOT DEAD YET!" Upcycling Project
Fashion

Noah Launches a "NOT DEAD YET!" Upcycling Project

Reviving unsold pieces with black dyes from Kyoto Montsuki.


Universal Studios Japan Announces 'HUNTER x HUNTER' Attraction
Travel

Universal Studios Japan Announces 'HUNTER x HUNTER' Attraction

Replacing the current ‘Demon Slayer Mugen Train’ VR roller coaster.

New Study Claims Los Angeles Lakers Fans Complain the Most About Officiating
Sports

New Study Claims Los Angeles Lakers Fans Complain the Most About Officiating

While Portland Trail Blazers fans complain the least.

Bizzy Bone Issues Apology for Fight During Bone Thugs-N-Harmony and Three 6 Mafia 'VERZUZ' Battle
Music

Bizzy Bone Issues Apology for Fight During Bone Thugs-N-Harmony and Three 6 Mafia 'VERZUZ' Battle

Telling Three 6 Mafia that they “did a HECK of a job.”

M/M (PARIS) Joins Anicorn Watches to Launch Luxury Range and NFTS
Watches NFT

M/M (PARIS) Joins Anicorn Watches to Launch Luxury Range and NFTS

Presented by M/M (Paris)
Venture into the world of Metaverse and phygital collectibles.

Ron English Dresses the Nike KD 14 in NFT-Inspired Graphics
Footwear

Ron English Dresses the Nike KD 14 in NFT-Inspired Graphics

An official collaboration featuring the artist’s Light Cult Crypto Club Bulbheads.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.