Jerry Lorenzo Teases adidas x Fear of God Collaboration
Seen front row at the recent Lakers’ game.
Just last year, Fear of God and adidas announced their long-term partnership centered around two main pillars. FoG founder Jerry Lorenzo is expected to head up adidas Basketball’s global creative and business strategy on top of the creation of the Fear of God Athletics sub-label.
The collection has long been teased to be centered around performance basketball and activewear products, inspired by Lorenzo’s street-meets-sport design ethos. Lorenzo recently took to the Los Angeles Lakers front row to show off what he has been working on with adidas. Lorenzo debuted a pale yellow hoodie with adidas and Fear of God branding on the front in sky blue. The designer posted to his Instagram his full-fit, teasing fans of what is to come for his collection.
His partnership marks the end of Lorenzo’s time working with Nike, a relationship he has fostered since 2018 where he was most known for his footwear silhouettes including Air Fear of God 1. The adidas x Fear of God collection is expected to combine the cozy staples of his FoG mainline modernized for sportswear and the present-day athlete.
There is no official release date for Jerry Lorenzo’s first collection partnering with adidas.
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In other fashion news, Chanel has hiked up its prices on its most classic bags by at least 60%.
