Ebay Acquires Footwear Authentication Service, Sneaker Con

Continuing to expand their partnership with the company.

Footwear 
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eBay has officially acquired sneaker authentication service Sneaker Con. The deal further solidifies eBay’s existing relationship with the service and continues to grow the platform’s reputation in the footwear vetting process.

The Verge reports that with every purchase of a sneaker over the price of $100 USD, eBay utilizes Sneaker Con to authenticate the shoes. At Sneaker Con, the shoes go through a slew of professionals and experts who can ensure that the pair matches the description of the listing and is an original shoe. After they have been vetted, eBay sends the buyer the shoe, which includes a tag that verifies its authentication. Since partnering with Sneaker Con in October 2020, eBay has vetted approximately 1.55 million sneakers with 1.9 million sneakers available on its site daily.

In a statement, the SVP and GM of eBay North America Jordan Sweetnam said, “The response to our authentication offering has been overwhelming, and this acquisition allows us to continue to transform eBay and bring a higher level of trust and confidence to every transaction.” In addition to sneakers, eBay also authenticates luxury watches and handbags.

In other footwear news, UNDEFEATED has revived Geoff McFetrdige’s “U-Man” pattern for its new Vault by Vans OG Old Skool LX Pack.

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