Hermès Combines the Worlds of Fitness and Fashion at NYC Event
Previous HermèsFit activations occurred in Chengdu, Tokyo, Taiwan, London and Paris.
Hermès is kicking off a luxury experience with a fitness twist, allowing fashion enthusiasts to experience Hermès accessories more actively.
HermèsFit invites you to experience its iconic accessories through the power of sports, including yoga with carrés, stretching with belts and kickboxing with bracelets. The interactive experience invites people to move while also introducing some of the brand’s key accessories. Followers of the Hermès house will be able to break a sweat in an exclusive bespoke Hermés gym vividly decorated in the brand’s signature orange.
Graphic Hermès motifs adorn the walls to create a playful space set for scheduled workout classes. The weights wall is complete with custom Hermès barbells and kettlebells, as well as carré-inspired calisthenics, a boxing ring and a climbing wall that doubles as a photo booth, juice bar and more. Hermès is offering special themed classes included Carré Yoga where people can try out scarf-inspired poses. In Belt Stretching attendees will go through a class that helps you breathe, stretch and relax. Coaches will teach you how to strike a pose in Voguing with Hats, further helping to improve Hermès followers of their grace, strength and flexibility.
The four-day event begins on November 4 and is located in Williamsburg at 60 North 6th Street, Brooklyn, New York. Those interested can reserve on HermèsFit.
In other fashion news, Fear of God’s seventh collection Fall drop introduces luxe tonal garments.
