First Down and atmos Link Two Subway Systems on the ASICS GEL-Lyte III

A nod to both brands’ roots.

Footwear
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First Down teamed up with atmos to debut the duo’s first collaboration which takes inspiration from the subway metro systems of New York City and Tokyo and links them all together on the ASICS GEL-Lyte III.

First Down USA migrated from NYC to Japan to plant its roots but still paid homage to the Big Apple through its latest offering with the prominent Japanese streetwear and sneaker boutique, atmos — known for delivering three-headed collaborations with ASICS.

Longtime creative director of atmos, Hirofumi ‘Koji’ Kojima, recently took to Instagram to tease the design which features one side of the pair wrapped in the NYC subway map and the other in Tokyo’s. Along with the sneaker is two First Down jackets as each is printed out with the same metro system graphic of both cities.

More news on the Tokyo Subway & NYC Subway Pack release has yet to be unveiled.

 

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Elsewhere in footwear, FILA recalled Grant Hill’s iconic Sprite ad with a special-edition footwear and apparel collection.

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