Nike Sportswear Previews Its Spring 2021 Air Max Collection
Centered around fresh takes on the Air Max 2090, VaporMax Evo and Air Max Viva.
Since engineer M. Frank Rudy first presented Air technology to Nike founder Phil Knight in 1977, its bold bags and bubbles have been in a constant state of evolution and change — a baked-in progressive ethos that has now provided the inspiration for Nike Sportswear‘s Spring 2021 Air Max lifestyle collection. Centered around fresh takes on the Air Max 2090, the Air VaporMax EVO and the women’s Air Max Viva, the offerings encompass the past, present and future of the Swoosh’s most famous technology.
The Air Max 2090 EOI — short for “Evolution of Icons” — is a richly detailed homage to Maxes past, combining elements of the Air Max 90 and Air Max BW with a familiar “Ultramarine” color scheme borrowed from the Air Max 180. It also serves as a lead-in for the rest of the season’s EOI releases, which will include the Air Max 270 React, Air Max Zephyr, Air Max 90, Air Max 95, Air Max Plus and other yet-to-be-announced styles.
Another mix of commemorative style and modern-day tech is supplied by the Air VaporMax EVO. Unlike past hybrid VaporMax silhouettes like the Air VaporMax Plus and Air VaporMax Inneva, the EVO mixes pieces from multiple classic sneakers on its upper. If you look closely, you’ll spot bits from the Air Max 90, Air Max 93 and Air Max Plus. Each pair is packaged with a small booklet that explains the models that inspire its colorway and shows a brief history of Air Max logos as well.
Lastly, the Air Max Viva combines a thick Cushlon midsole and a jumbo heel Air Max unit with a new-jack lifestyle upper that mixes nubuck, leather and mesh. Two laces add doubled-up styling as well, and speckled midsoles finalize the look.
Expect Nike Sportswear’s spring 2021 Air Max collection to roll out on the Nike webstore over the course of the coming months.
For more footwear news, check out official images of the Nike Dunk Low “Hyper Cobalt.”