New Balance's Cult Classic 550 Arrives in Black and Red Nubuck

One of 2020’s most unexpected hit sneakers is back in bold fashion for 2021.

By
Footwear
16,537 Hypes 11 Comments

When New Balance brought back its 550 — an under-the-radar basketball sneaker that debuted in 1989 — via a collaboration with Aimé Leon Dore in 2020, the once-obscure hoop silhouette quickly became one of the year’s most unexpected hits, a cult classic that was warmly received by retro sneaker enthusiasts and Instagram archive pages alike. Now New Balance is looking to expand the 550’s footprint with several in-line releases over the course of 2021, one of which is this black and red nubuck pair.

Up until this point, every 550 retro to release has featured a full leather build, but as mentioned above this pair puts forth a durable nubuck construction with just a touch of leather towards its collar. Uppers are mostly dressed in black, with touches of red arriving via the midfoot N logo, the 550 graphic on the forefoot overlay, this overlay’s piping and the heel’s clip/NB logo. A large old-school New Balance Hoops logo arrives on the tongue tag, dashes of gray are spread around the collar and white midsoles atop black and red outsoles complete the look.

This black and red New Balance 550 is available now via New Balance Japan, and is priced at a tax-included ¥14,300 JPY (approximately $137 USD). Info on a US release has yet to be announced.

For more New Balance news, get a sneak peek at what appears to be Salehe Bembury’s second 2002R collaboration.

Read Full Article

What to Read Next

Ikea's First Small-Format Store in the U.S. Opens Today in Queens, New York
Design

Ikea's First Small-Format Store in the U.S. Opens Today in Queens, New York

Check out a video tour of new store that punches well above its weight — even at a relatively compressed 115,000 square feet.

Verdy Designs Girls Don't Cry Delicacies for Exclusive Restaurant été
Food & Beverage

Verdy Designs Girls Don't Cry Delicacies for Exclusive Restaurant été

Exclusive chocolates, packaging and keychains.

Blondey McCoy Launches YouTube Channel with 'ON THE RECORD' Playlist
Entertainment

Blondey McCoy Launches YouTube Channel with 'ON THE RECORD' Playlist

The six-video series discusses everything from New Year’s resolutions to “cloutbusting” and dealing with addiction.


The Air Jordan 1 High Zoom CMFT Returns with a "Pink Glaze" Makeover
Footwear

The Air Jordan 1 High Zoom CMFT Returns with a "Pink Glaze" Makeover

Spring-ready hues dress up this forthcoming women’s iteration.

Naomi Osaka Is Louis Vuitton's Newest Ambassador
Fashion

Naomi Osaka Is Louis Vuitton's Newest Ambassador

The tennis champ stars in Nicolas Ghesquière’s Spring/Summer 2021 campaign.

Rui Hachimura Receives Three-Pack of Air Jordan 35 "Team Colors" PEs
Footwear

Rui Hachimura Receives Three-Pack of Air Jordan 35 "Team Colors" PEs

Inspired by the red, blue and white uniforms of the Washington Wizards.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.