Naomi Osaka Is Louis Vuitton's Newest Ambassador

The tennis champ stars in Nicolas Ghesquière’s Spring/Summer 2021 campaign.

By
Fashion
16,730 Hypes 21 Comments

Naomi Osaka‘s big 2020 is leading into an already-optimistic 2021, as Louis Vuitton enlists the beloved tennis star to become its new brand ambassador. Spotlighted in Spring/Summer 2021 clothing, the accompanying campaign imagery was shot by the house’s artistic director of women’s collections, Nicolas Ghesquière.

One of the first Black women to hold the mantle of brand ambassador for the luxury house, Osaka wears her curly hair in a delicate cloud for the SS21 campaign as a nod to her signature on-court look. The three-time Grand Slam champ also sports one Ghesquière’s colorful seasonal T-shirts, elevated with illustrative prints and a golden sash that encircles her arm as if in homage to her champion legacy. Finally, Osaka totes a minute shoulder bag realized in Louis Vuitton’s monogram canvas, uniting the star athlete with the house’s key iconography.

“Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton,” Osaka said in a statement. “It is such an honor to work with Nicolas – he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me.”

“Naomi is an exceptional woman who represents her generation and is also a role model for everyone,” Ghesquière continued. “Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values.” says Nicolas Ghesquière.

Though Osaka’s work with LV is only just beginning, the young athlete already has a sizeable history with Nike, including a recent collaborative Blazer.

Read Full Article

What to Read Next

Rui Hachimura Receives Three-Pack of Air Jordan 35 "Team Colors" PEs
Footwear

Rui Hachimura Receives Three-Pack of Air Jordan 35 "Team Colors" PEs

Inspired by the red, blue and white uniforms of the Washington Wizards.

s.k. manor hill Drops Detail-Rich 2021 Fall/Winter Collection Lookbook
Fashion

s.k. manor hill Drops Detail-Rich 2021 Fall/Winter Collection Lookbook

Inspired by rock climbing gear.

André Leon Talley Declares Ugg "Comfort Food for My Feet"
Footwear

André Leon Talley Declares Ugg "Comfort Food for My Feet"

The fashion icon is the new face of brand’s “FEEL” campaign .


Tune In to Nike's New Pirate Radio-Inspired Air Max 90s
Footwear

Tune In to Nike's New Pirate Radio-Inspired Air Max 90s

The rebellious sneakers feature frequency-inspired heel embellishments and special outsole hits.

Nike and Virgil Abloh's 'ICONS' Book Dives Deep Into the Nike x Off-White™ Sneaker Collaborations
Design

Nike and Virgil Abloh's 'ICONS' Book Dives Deep Into the Nike x Off-White™ Sneaker Collaborations

The TASCHEN-published piece is dropping later this month.

mastermind WORLD Reunites With Lavenham for Three-Piece Capsule
Fashion

mastermind WORLD Reunites With Lavenham for Three-Piece Capsule

Following their successful FW19 collaboration.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.