Futura Has Filed a Lawsuit Against The North Face for Copyright Infringement

Citing similarities between his signature atom motif and The North Face’s “FUTURELIGHT” branding.

By
Arts 
24,233 Hypes 21 Comments

Yesterday, Futura filed a lawsuit against The North Face on the grounds of copyright infringement. In the lawsuit, the artist’s legal team alleges that the brand co-opted his “stylized depiction of an atom” for use in a logo for a 2019 collection of waterproof outerwear called “FUTURELIGHT.” As a result, Futura has petitioned the California Central District Court to call for unspecified damages and for The North Face to immediately recall and remove all “FUTURELIGHT” products.

The lawsuit establishes the history of the atom symbol as a recurring motif throughout Futura’s artistic work and its associations various associations with Futura’s commercial products, including apparel, for which he has used the atom design as a logo of sorts. His lawyers also lay out several instances of Futura’s past collaborations with brands who paid to reference the artist’s persona and visuals, including projects with Nike, Uniqlo, COMME des GARÇONS and even The North Face, itself.

As well as establishing the similarities between the Futura atom motif and The North Face logo, the lawsuit points to the collection’s name, “FUTURELIGHT,” as a deliberate attempt to “[invoke] Plaintiff in order to suggest an association with him.” The lawsuit also states that the brand failed to seek authorization from Futura and failed to inform him about the use of the atom motif before using the logo in a $20 million USD advertising campaign.

The North Face has not yet responded to the filing.

Read Full Article

What to Read Next

Nike Sportswear Is Bringing Back 2001's Air Force 1 B "3M Snake"
Footwear

Nike Sportswear Is Bringing Back 2001's Air Force 1 B "3M Snake"

Two decades after it first released, the snakeskin and reflective material-equipped style is back for a second go-around.

Stüssy's Iconic Billiard Logo Immortalized as Magic 8 Ball Toy
Design

Stüssy's Iconic Billiard Logo Immortalized as Magic 8 Ball Toy

A functional future-telling spin on a classic Stüssy motif.

Saucony Unveils Grid Azura 2000 Lineup for Spring/Summer 2021
Footwear

Saucony Unveils Grid Azura 2000 Lineup for Spring/Summer 2021

The lightweight retro sneaker gets hit with neutral tones, iridescent overlays and more.


Nike Drops Sleek All-Black Air Zoom Tiger Woods '20 Golf Shoe
Footwear

Nike Drops Sleek All-Black Air Zoom Tiger Woods '20 Golf Shoe

In alignment with his HBO Max documentary.

Advanced Shapes Define Onitsuka Tiger's SS21 Footwear Lineup
Footwear

Advanced Shapes Define Onitsuka Tiger's SS21 Footwear Lineup

Chunky sneakers and sandals inspired by sailing motifs.

Check Out the Notre x Nike Dunk High "Blue Void"
Footwear

Check Out the Notre x Nike Dunk High "Blue Void"

A second colorway of the Chicago retail outfit’s mechanic shop-inspired sneaker.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.