Online Shopping Has Skyrocketed During COVID-19

Lockdowns have forced a new norm of shopping.

By
Fashion 
4,353 Hypes 5 Comments

Online shopping experienced a 20 percent growth in 2020. This explosive trend was brought on by the COVID-19 pandemic where many physical retail locations were forced to close. Mastercard CEO Michael Miebach predicts that even after it’s safe to visit public spaces, physical retail traffic will still be at a lower number compared to pre-covid statistics, “Years of digital acceleration have been kind of compressed into months,” Miebach said.

Due to lockdowns, consumers have adapted and adopted a new norm for shopping at home. Many essentials and day-to-day items are already being consistently purchased as part of consumers’ routine — becoming a habit that will continue for months regardless of the pandemic. High-involvement items are expected to still require the expertise and personal interaction from a face-to-face, in-store sale.

On the other end, retailers are becoming more knowledgeable in promoting their e-commerce side of the businesses, with things like special promotions via their online stores, all the while making use of the personal data collected at checkout.

In other retail news, many luxury companies’ sales exceeded expectations during COVID-19.

Read Full Article

What to Read Next

Off-White™, Daily Paper and Surf Ghana Launch Charitable Skate Park Capsule Collaboration
Fashion

Off-White™, Daily Paper and Surf Ghana Launch Charitable Skate Park Capsule Collaboration

All proceeds will benefit the park’s construction.

Easy on Easy off Is the Theme for This New Vans Authentic Slip Model
Footwear

Easy on Easy off Is the Theme for This New Vans Authentic Slip Model

The spiffy silhouette is set to release in black/white and burgundy/black colorways.

Anna Wintour Speaks On the Kamala Harris 'Vogue' Cover Controversy
Fashion

Anna Wintour Speaks On the Kamala Harris 'Vogue' Cover Controversy

Wintour explains that the magazine sought to reflect approachability and optimism in a statement.


John Yuyi Opens Solo Exhibition "Eye Sees No Lashes"
Arts

John Yuyi Opens Solo Exhibition "Eye Sees No Lashes"

Hosted by TAO ART in Taiwan.

Experimental Dyes Grace Workwear Shapes in Randomevent's SS21 Collection
Fashion

Experimental Dyes Grace Workwear Shapes in Randomevent's SS21 Collection

Adventurous treatments and graphic prints.

'Dungeons & Dragons' Welcomes Its First Wheelchair Accessible Adventure
Gaming

'Dungeons & Dragons' Welcomes Its First Wheelchair Accessible Adventure

17 one-shot adventures makes up ‘Candlekeep Mysteries.’

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.