YMC Mixes '80s London With the Beat Generation for FW20

The label also takes a look at Brexit Britain.

By
Fashion
3,091 Hypes 2 Comments

U.K.-based label YMC has followed up its Yogi Footwear collaboration by revealing its Fall/Winter 2020 collection. Mixing references to London in the mid 1980s with nods to the Beat generation, the collection also sees YMC look to an imagined, pastoral view of post-Brexit Britain.

Referencing this theme, the label has taken influence from tacky tea towel designs, chintzy upholstery and tablecloths. Another stand-out reference point is the MA-1 flight jacket, which has been reworked in a number of ways. Other outerwear items — including the parka and duffel — nod to the classic style of the Beat generation.

Elsewhere, the label has revealed a series of partnerships with street artist Pref, sock label Royalties Paris, New York’s Bags In Progress and London Undercover. Rounding off the collection, YMC has returned to some of its signature items from each season with new fabrics such as Italian Prince of Wales check wool and luxurious goatskin.

Take an exclusive first look at the FW20 collection from YMC in the gallery above. Head over to the brand’s newly-launched website for more information on the collection.

In other fashion news, Adsum is back with its FW20 collection.

Read Full Article

What to Read Next

Julien Boudet Pairs Porsche GT3 RS With Nike Air Max Tailwind IV in Latest Print
Arts

Julien Boudet Pairs Porsche GT3 RS With Nike Air Max Tailwind IV in Latest Print

Limited only 50 pieces.

Satisfy Is Taking The Performance Out of Performance Wear
Fashion 

Satisfy Is Taking The Performance Out of Performance Wear

The founder of the Parisian running brand on fitness culture and reaching the elusive “runner’s high.”

Lucas Puig and adidas Skateboarding Prep the PUIG in Bright "Ink" Blue
Footwear

Lucas Puig and adidas Skateboarding Prep the PUIG in Bright "Ink" Blue

This new PUIG is the first in-line style to release since May’s Palace collaboration.


PUMA and Cloud9 Unite for Style-Focused Apparel Collection
Fashion 

PUMA and Cloud9 Unite for Style-Focused Apparel Collection

Presented by PUMA
Transcending Esports for a lifestyle offering.

MCA Chicago to Release Exclusive Futura Poster
Arts

MCA Chicago to Release Exclusive Futura Poster

A design inspired by the artist’s COMME des GARÇONS SHIRT collab.

Raf Simons Is Launching Womenswear
Fashion

Raf Simons Is Launching Womenswear

The first-ever official collection will debut for Spring/Summer 2021.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.