Irene Kim has just announced an official collaboration between her IRENEISGOOD label and TikTok. Spaning from sweatshirts, T-shirts, sweatpants, hoodies, shorts, cropped sweatshirts and beanies, the collection taps into the youthfulness of TikTok and its users with an abundance of bright colors and tie-dye patterns.
The collection will see TikTok’s Friends characters (Slo the Friendly Bear) placed across each of the items with embroidery in the form of the TikTok logo and words/phrases like “GOOD” and “HAVE A GOOD DAY.”
Irene Kim comments: “This collaboration with TikTok to create this capsule was so easy because the aesthetics of our label translates so well on the platform. I was very excited when they approached me because I was having so much fun on the app already, and it felt very natural for us to create something together. I wanted this collaboration to be not only about the clothes but also a way to spread good vibes during these difficult times.”
Dropping with the softgoods is a #GOODFRIENDCHALLENGE dance choreographed by Lia Kim. Fans of the brand and app, can expect the collection to drop over at IRENEISGOOD on September 24.
In other fashion news, Raf Simons is launching womenswear.