TikTok Joins IRENEISGOOD for a Tie-Dye "Friends" Collection
The model-turned-entrepreneur joins the app for cozy, colorful offerings.
Irene Kim has just announced an official collaboration between her IRENEISGOOD label and TikTok. Spaning from sweatshirts, T-shirts, sweatpants, hoodies, shorts, cropped sweatshirts and beanies, the collection taps into the youthfulness of TikTok and its users with an abundance of bright colors and tie-dye patterns.
The collection will see TikTok’s Friends characters (Slo the Friendly Bear) placed across each of the items with embroidery in the form of the TikTok logo and words/phrases like “GOOD” and “HAVE A GOOD DAY.”
Irene Kim comments: “This collaboration with TikTok to create this capsule was so easy because the aesthetics of our label translates so well on the platform. I was very excited when they approached me because I was having so much fun on the app already, and it felt very natural for us to create something together. I wanted this collaboration to be not only about the clothes but also a way to spread good vibes during these difficult times.”
Dropping with the softgoods is a #GOODFRIENDCHALLENGE dance choreographed by Lia Kim. Fans of the brand and app, can expect the collection to drop over at IRENEISGOOD on September 24.
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In other fashion news, Raf Simons is launching womenswear.
