Rich Brian Goes for a Long Drive in "DOA" Music Video

A cut off his latest EP, ‘1999.’

Music
3,311 Hypes 2 Comments

Rich Brian has dropped off an accompanying music video for “DOA,” a cut taken from his latest EP, 1999.

Directed by Mamesjao, the visual sees the 88rising mainstay match the track’s fast-paced energy, zestfully driving a Honda Civic through a number of different environments that range from a bustling city to an empty desert and the cold mountains.

“This project has a song for everyone,” Rich Brian said of 1999. “One of my favorites is “DOA”, which is basically Dead On Arrival for short. It sounds morbid but it’s about competing with someone who has zero chance against you in the first place. The melodies really remind me of Gorillaz, who I love. It’s a song that I always play whenever I wanna feel better about my singing, and myself in general.”

Watch Rich Brian’s “DOA” music video above.

In other new music releases, Jhené Aiko revels in her freedom in the new visual for “Speak.”

Read Full Article

What to Read Next

Childhood Nostalgia, Music, and Toughness: Rich Brian x G-SHOCK’s Story
Watches

Childhood Nostalgia, Music, and Toughness: Rich Brian x G-SHOCK’s Story

Presented by G-Shock
Hypebeast speaks to the 88rising staple ahead of his first G-SHOCK collaboration release.

1999 WRITE THE FUTURE Taps Rich Brian and TiaCorine for New Single “PUMP IT UP ε=┌(^_^)┘”
Music

1999 WRITE THE FUTURE Taps Rich Brian and TiaCorine for New Single “PUMP IT UP ε=┌(^_^)┘”

Fresh off the 88rising-backed collective’s debut album.

1999 WRITE THE FUTURE Unites Rich Brian and Cuco for "silence STArEs me down"
Music

1999 WRITE THE FUTURE Unites Rich Brian and Cuco for "silence STArEs me down"

With Rich Brian on production.


Rich Brian and Rick Ross Link Up On 1999 WRITE THE FUTURE's new track "LiGht rAiLs"
Music

Rich Brian and Rick Ross Link Up On 1999 WRITE THE FUTURE's new track "LiGht rAiLs"

The duo we didn’t know we needed.

PYREX WHIPPA and Southside Link for "BLOOD ON THE HILLS"
Music

PYREX WHIPPA and Southside Link for "BLOOD ON THE HILLS"

The Baltimore-based producer finally tries his hand at rapping.

Nike Takes Inspiration From Classic Air Max Releases for 2020/21 Third Kits
Sports

Nike Takes Inspiration From Classic Air Max Releases for 2020/21 Third Kits

Referencing everything from the Air Max 97 “Silver Bullet” to the Air Max 90 “Safari.”

Warner Bros. CEO Discusses 'The Batman's COVID-19 Production Halt
Entertainment

Warner Bros. CEO Discusses 'The Batman's COVID-19 Production Halt

After lead actor Robert Pattinson tested positive for the coronavirus.

Arca Drops Ambient New Track "Mallorca"
Music

Arca Drops Ambient New Track "Mallorca"

A poignant, slow-burning electro groove by the Venezuelan experimentalist.

'Star Wars' and adidas Give Princess Leia an UltraBOOST DNA in "Chalk White"
Footwear

'Star Wars' and adidas Give Princess Leia an UltraBOOST DNA in "Chalk White"

One of the galaxy’s favorite heroes meets one of the world’s favorite sneakers.


FKJ Performs 'Ylang Ylang EP' Live From Stunning Home Studio
Music

FKJ Performs 'Ylang Ylang EP' Live From Stunning Home Studio

Featuring a special appearance from Dreamville signee Bas for their collab “Risk.”

adidas YEEZY BOOST 380 "Pepper" and "Pepper RF" Serve Earth Tones and Reflective Sparkle
Footwear

adidas YEEZY BOOST 380 "Pepper" and "Pepper RF" Serve Earth Tones and Reflective Sparkle

Will you try and cop the muted pair or the shimmering version?

MYne Enlivens SS21 With Vibrant Splashes of Color
Fashion

MYne Enlivens SS21 With Vibrant Splashes of Color

A playful blend of streetwear and classic menswear.

Big Sean Explains Dave Chappelle Collab on 'Detroit 2' and Announces New Record Label
Music

Big Sean Explains Dave Chappelle Collab on 'Detroit 2' and Announces New Record Label

“[Chappelle] was like, ‘I love your dad, man. I love your dad.’”

adidas Originals Works With deadHYPE for Latest A to ZX Release
Footwear

adidas Originals Works With deadHYPE for Latest A to ZX Release

Dressing the ZX 8000 in a bold purple colorway.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.