Rich Brian Goes for a Long Drive in "DOA" Music Video

A cut off his latest EP, ‘1999.’

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Rich Brian has dropped off an accompanying music video for “DOA,” a cut taken from his latest EP, 1999.

Directed by Mamesjao, the visual sees the 88rising mainstay match the track’s fast-paced energy, zestfully driving a Honda Civic through a number of different environments that range from a bustling city to an empty desert and the cold mountains.

“This project has a song for everyone,” Rich Brian said of 1999. “One of my favorites is “DOA”, which is basically Dead On Arrival for short. It sounds morbid but it’s about competing with someone who has zero chance against you in the first place. The melodies really remind me of Gorillaz, who I love. It’s a song that I always play whenever I wanna feel better about my singing, and myself in general.”

Watch Rich Brian’s “DOA” music video above.

In other new music releases, Jhené Aiko revels in her freedom in the new visual for “Speak.”

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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