Ryan Reynolds Sells Aviation Gin for $610 Million USD

To British alcohol company Diageo.

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Food & Beverage 
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Ryan Reynolds has just sold his Aviation American Gin line to British alcohol company Diageo for an estimated $610 million USD, according to a report from Deadline. The deal sees an upfront payment of a staggering $335 million USD and come just a few years after the company also acquired George Clooney, Rande Gerber, and Mike Meldman’s Casamigos tequila company for $700 million USD, with another potential $300 million USD paid based on the brand’s performance.

“A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit,” Reynolds reflects. “What I didn’t expect was the sheer creative joy learning a new industry would bring. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. I want to thank Diageo for their incredible team and passion. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading.”

In other business-related news, Trump has issued another executive order forcing TikTok to sell its U.S.-based businesses.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

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