Nike Air Max 1 "Hyper Pink" Salutes the High-Energy World of '90s Watersports

’90s watersports apparel was known for being loud, rambunctious and flamboyant, so Nike Sportswear is looking back at its defining characteristics on the new Air Max 1 “Hyper Pink.” Drawing both material and colorway inspiration from the gear worn by jetskiers, the shoe is a full-throated homage to summertime fun.

A crisp white ripstop material serves as the base layer for a cacophony of colored accents. More ripstop is used on the yellow forefoot overlay, the black quarter piece and the teal-colored swatch surrounding the two top eyestays, themselves dressed in pink. Shimmering patent leather envelops the pink Swoosh, purple heel tab and black iridescent mudguard — the last of which also serves a pink and yellow graphic on the lateral forefoot.

Contrast stitching and a colorful Nike heel hit serve an extra dose of style, while lime green on the collar and tongue plus a NSW tongue badge round off the top half. Down below, white EVA foam midsoles surround lime green Air Max units, insoles add another watersports-inspired graphic and semi-translucent outsoles show off pink, teal and blue rubber. An accompanying pink floaty keychain completes the look.

The Nike Air Max 1 “Hyper Pink” will release via Nike SNKRS on September 12, and is priced at $150 USD.

For more from the greater Swoosh umbrella, take a detailed look at Jordan Brand‘s Oregon Ducks-inspired Air Jordan 5 “Apple Green.”