’90s watersports apparel was known for being loud, rambunctious and flamboyant, so Nike Sportswear is looking back at its defining characteristics on the new Air Max 1 “Hyper Pink.” Drawing both material and colorway inspiration from the gear worn by jetskiers, the shoe is a full-throated homage to summertime fun.
A crisp white ripstop material serves as the base layer for a cacophony of colored accents. More ripstop is used on the yellow forefoot overlay, the black quarter piece and the teal-colored swatch surrounding the two top eyestays, themselves dressed in pink. Shimmering patent leather envelops the pink Swoosh, purple heel tab and black iridescent mudguard — the last of which also serves a pink and yellow graphic on the lateral forefoot.
Contrast stitching and a colorful Nike heel hit serve an extra dose of style, while lime green on the collar and tongue plus a NSW tongue badge round off the top half. Down below, white EVA foam midsoles surround lime green Air Max units, insoles add another watersports-inspired graphic and semi-translucent outsoles show off pink, teal and blue rubber. An accompanying pink floaty keychain completes the look.
The Nike Air Max 1 “Hyper Pink” will release via Nike SNKRS on September 12, and is priced at $150 USD.