The utopian ideal of “Heaven on Earth” inspires this season’s collection and campaign, drawing connections between the two worlds through the use of clouds and distorted camera trickery to create a surrealist aesthetic. Clouds further channel Abloh’s vision of reimaging boyhood, alluding to the freedom of youth.
As a result, the campaign captures models such as the British actor Michael Ward and Ghanaian model Ottawa Kwami wearing Louis Vuitton’s new-season pieces in a beautiful, yet dystopian world. Tailoring, signature accessories such as the box bag, and even some shoes are either covered or sport a cloud print, blending into the world behind the products.
Elsewhere, Louis Vuitton provides a bold contrast with hot pink suits, dramatic cut out tailored coats, and formal double-breasted suit jackets. Take a look at the Tim Walker-shot Louis Vuitton FW20 campaign above, and shop the seasonal collection at Louis Vuitton stores and on its website in the coming weeks.
In other news, Burberry has dropped a new range of face masks.