Levi's Launches Its Most Sustainable Jeans Ever
Produced using the Circulose fabric from worn-out jeans.
Levi’s has unveiled its most sustainable denim ever, using a mixture of organic cotton and Circulose, a material made from worn-out jeans. The revolutionary new denim will be used on two cuts in the Levi’s Wellthread line, with a 502 for men and a High Loose for women.
The Circulose fabric is produced by re:newcell, which takes discarded cotton textiles and breaks them down through water. This then appears like a slurry mixture, which is dried to create a sheet of Circulose to be made into a viscose fiber. When using this material in the jeans, Levi’s has guaranteed that all parts of the jeans including trims and threads meet the brand’s recycling specifications, meaning that the sustainable jeans can once again be recycled again.
Both the 502 for men and the High Loose for women in the new sustainable construction are available from the Levi’s web store now.
In related news, The North Face has released a capsule of T-shirts from recycled plastic bottles.
