HYPEBEAST Introduces Quality Brew With the Launch of HYPEBEANS

Following the reopening of the HBX Hong Kong location, HYPEBEAST is now officially launching HYPEBEANS. Serving as HYPEBEAST’s first step into the realm of culinary culture, HYPEBEANS is a communal destination centered around quality coffee.

Located inside the retail expression, the offshoot offers a menu created with quality over quantity in mind. HYPEBEANS strives to accent lifestyles, effortlessly becoming part of daily routines. HYPEBEANS is a reflection of the intimate friendship between Kevin Ma and world-renowned barista Hiroshi Sawada, connected by mutual friend Hiroshi Fujiwara. The two became closer through a shared interest in fashion and the culinary arts, commemorating their bond through a space where like-minded individuals in the city can gather.

“Here at HYPEBEANS, we want to promote a lifestyle surrounded by culture,” says Kevin Ma, CEO and founder of HYPEBEAST, “we encourage creative collaborations here as an extension of the HYPEBEAST community.”

For the menu, Sawada drew inspirations from Hong Kong-style cafés to present contemporary creations with nostalgic flair and traditional beverages crafted with a unique blend of coffee beans roasted by Japanese artisans. Signature drinks include the Spiced Espresso Yuenyeung – inspired by the iconic black tea and coffee drink and finished with star anise, Ovaltine Espresso – a milky drink utilizing the classic milky malt extract, Matcha Latte – a signature at SAWADA COFFEE USA centered around a custom blend of matcha and espresso, along with the HYPEBEANS Cold Brew.

Take a look at space below and check out some of the offerings at HYPEBEANS above.

HYPEBEANS
Shop B30, LANDMARK MEN, LANDMARK ATRIUM
15 Queen’s Road Central
Central, Hong Kong
Opening Hours: Monday – Friday: 8 a.m. – 6 p.m. / Saturday, Sunday & Public Holidays: 10 a.m. – 7 p.m.

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For more food and beverage news, Shake Shack recently introduced its interactive “Shack Camp” family experience.