Shake Shack Introduces Its Interactive "Shack Camp" Family Experience

As we continue the period of social distancing, Shake Shack is now introducing its interactive “Shack Camp” family experience to help homes stay entertained this summer. The experience is led by an inaugural box filled with six weeks of activities accompanied by a weekly roll out on Shake Shack’s social channels (plus exclusive offers and promotions).

As part of Shake Shack’s mission to Stand for Something Good, the campaign will support Fresh Air Fund’s  virtual summer program. The organization helps thousands of NYC inner-city kids that have missed out on their summer camp experience this year due to the Coronavirus pandemic. Shake Shack and its partners – Uber Eats, Oreo Cookies and Goldbelly – are collectively pledging $75,000 USD to Fresh Air Fund’s “Fresh Air Everywhere” 2020 virtual summer program for children ages 7-13.

The six week Shack Camp Box introduces how to make your own lemonade stand, tell scary stories around the campfire, whip up frozen custard sundaes, create arts and crafts, compete in Field Day and get involved in communities. Shake Shack will also debut IGTV demonstrations that showcase activities for families to follow along.

Priced at $79 USD (valued at $175+ USD) plus shipping (only available for shipping within the continental U.S.), Shake Shack’s inaugural Shack Camp Box will be available at camp.shakeshack.com July 8, 12 p.m. EST.

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