MP5 Designs Logo for Gucci’s Equilibrium Program

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Gucci has launched an Environmental Sustainability Initiative to reduce its carbon footprint whilst “supporting people’s rights and championing inclusivity and respect,” as per a statement from the brand.

The Kering brand vows to participate in the global fight for social justice, whilst restoring its production processes to become more sustainable. Specific goals of the initiative include a 50 percent reduction of its greenhouse gas emissions, a 40 percent reduction of the environmental impact of its supply chains and production operations, and a switch to 100 percent renewable energy in stores, offices and warehouses by the end of 2020. Additionally, Gucci aims to involve their audience in company decisions to “inspire and unify a community of voices to join the conversations that are critical in today’s world.”

Once again, Gucci has worked with MP5, an Italian street artist whose graffiti-style works is known for representing global issues such as gender and race equality, to design The Equilibrium program’s logo. According to MP5 and Gucci’s creative director Alessandro Michele, this piece of artwork, which features five bodies encircling a blue and green globe, is designed to emphasise the connection between people and the planet.

Visit the Gucci Equilibrium official website to find out more.

In other sustainability news, Johnnie Walker whisky to be sold in paper bottles by 2021.

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#GucciEquilibrium and Planet: Respecting Nature. @gucci’s Environmental Profit and Loss (EP&L) account benchmarks its continuous progress against ambitious sustainability targets. Total environmental impacts within Gucci’s direct operations and across the entire supply chain measured at a 39% reduction in 2019, and the goal is a 40% reduction by 2025 from a 2015 baseline, relative to growth. Improving high impact areas through its supply chain, Gucci has increased the use of recycled raw materials and organic fibres in its collections, incorporating responsibly sourced precious metals in hardware and jewellery, including 100% ethical gold for jewellery. Gucci has extended sustainable processes and manufacturing efficiencies, such as Gucci Scrap-less for leather and Gucci-Up for circularity. Gucci has switched to green energy, reaching 83% renewable energy for its stores, offices, warehouses and factories with a 100% target by the end of 2020. Discover more on the new #GucciEquilibrium site through link in bio.

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