Burberry Showcases Staff and Community in SS21 Pre-Collection Campaign

Burberry has unveiled the campaign imagery for its Spring/Summer 2021 Pre-Collection, featuring members of the team and community wearing the items. Each person has been shot outside their home, referencing the collection’s reference point of the outdoors and Thomas Burberry’s legacy of discovery.

Throughout the collection, Riccardo Tisci has updated themes and pieces from the Burberry archive. New introductions include a new graffiti love print and a more-relaxed approach to tailoring. Elsewhere, the menswear collection features classic outerwear including the Westminster Heritage Trench Coat and Barn jackets, which feature stripes and varsity graphic appliques. Other stand-outs include Japanese raw-denim straight leg jeans, cashmere trackpants and archive beige check drawcord shorts.

Speaking about the collection, Tisci explained its influences, “I wanted to draw upon the familiar, the things that bring us comfort and strength. I returned to what first inspired me in the Burberry heritage house codes, like the check, iconic stripes and unicorn emblems, but revisited them with a new perspective, incorporating elements of both sophistication and street through the lens of the outdoors. England has some of the most beautiful antique gardens, so I really wanted to weave roses as a print throughout the collection.”

In other fashion news, take a look at the SS21 collection from Séfr.