Stone Island's "Compass Inside" Campaign Highlights Global Community Members
Fronted by 16 brand fanatics from all walks of life.
Ahead of its official debut at Milan Fashion Week, Italian label Stone Island has unveiled its “Compass Inside” project, accompanied by a community-led campaign grounded in innovation.
Stone Island continues to promote refined functional ethos, utilizing natural pigments and dyes to uproot its collections with organic materials. The brand introduces its all-new “Compass Inside” initiative with 16 brand fanatics, celebrating their diverse backgrounds set in London’s Serpentine Gallery.
Actor Jason Statham, producer and musician Dave, choreographer Wayne McGregor, tennis player Henry Searle, rapper Tricky, and architect Heidulf Gerngross front the campaign. They answer detailed questions that outline their creative practices, hobbies, and more. The notable figures are tried and true Stone Island veterans, documenting their rich love for the brand across close-up portraits while wearing fresh Spring/Summer 2024 gear.
Take a closer look at Stone Island’s “Compass Inside” campaign above.
