777 Drops Rose Gold, Diamond-Encrusted Audemars Piguet Royal Oak Skeleton
The ultimate bustdown – and yours for $281,741 USD.


London-based jeweler 777 has released a fully-customized 18K rose gold Audemars Piguet Royal Oak Skeleton complete with all-over diamond encrustation.
This ultra-luxe watch was previously spotlighted in HYPEBEAST’s Studio Visit with 777. Now, Browns has listed the timepiece online, giving one lucky buyer the chance to purchase a truly one-off masterpiece.
White diamonds have been set into every crevice and link on the Audemars Piguet, bar on its “AP”-engraved clasp, the crown winder, and the exposed skeleton rear case. The face is left untouched, showcasing the internal workings of the watch in all its glory.
Minimalistic branding appears on the top of the face, sitting alongside rose gold detailing that marks the hour and minute readers. Rose gold hands also sit inside the octagonal bezel.
An exhibition case sits in the rear of the watch and is surrounded by brushed metals, octagonal screws that are synonymous with the AP Royal Oak, and engraved branding. Completing the luxurious watch is a sapphire glass lens.
Take a look at the 777-customized 18k rose gold Audemars Piguet Royal Oak Skeleton in the gallery above. The watch retails for $281,741 USD on Browns’ website.
In other news, a rare Lapis Lazuli Dial Rolex Daytona has set a new auction record of $3.27 million USD.