GU Taps Evangelion for Retro-Futuristic SS20 Capsule

Channeling the cult ’90s anime.

By
Fashion
29,175 Hypes 3 Comments

GU has tapped Evangelion for a brand new Spring/Summer 2020 capsule. Following its collaboration with SOPH., the Japanese label has channeled retro-futuristic graphics from the cult anime this time around.

The capsule spans a series of graphic T-shirts, short-sleeve button-ups and half-sleeve hoodies, emblazoned with Evangelion imagery. One noteworthy piece is a black T-shirt with a print depicting a profile scan of various Angels from the show. “Evangelion” branding is placed at the very top of the image, followed by a row of headshots of four Angels, yellow hazard stripes, Japanese kanji and thinly sketched outlines of the creatures over a fluorescent grid. Another highlight is a short-sleeve button-up that’s been detailed with the words “DON’T RUN AWAY.” The phrase is diagonally placed throughout the shirt, complemented by tonal buttons and a small Angel motif at the upper left chest. Other pieces like the “EVA-02” and logo tees as well as the half-sleeve hoodies round up the concise assemblage.

The Evangelion x GU SS20 capsule is currently available on GU’s website, ranging from $12 – $23 USD.

In case you missed it, check out GU’s collaboration with STUDIO SEVEN on their “NEVER ENDING DREAMS” capsule.

Read Full Article

Evangelion x GU “Big” T-shirt

What to Read Next

Cav Empt Delivers Patch-Heavy Backpack
Fashion

Cav Empt Delivers Patch-Heavy Backpack

Patches at every side.

Stores in the U.K. Begin to Reopen From Today
Fashion

Stores in the U.K. Begin to Reopen From Today

But don’t touch anything you don’t plan to buy.

Swarovski Unveils Full Black-Crystal Batman and Batmobile
Design

Swarovski Unveils Full Black-Crystal Batman and Batmobile

Choosing the Tim Burton-era of Batman.


The Kid LAROI Drops Visual for Posthumous Juice WRLD Collab "GO"
Music

The Kid LAROI Drops Visual for Posthumous Juice WRLD Collab "GO"

Featuring clips of the late rapper recording his verse.

Take a Full Look at the BAPE x COMME des GARÇONS Osaka Collection
Fashion

Take a Full Look at the BAPE x COMME des GARÇONS Osaka Collection

Centered around the monumental “COMME des GARÇONS CAMO.”

Patta Releases 'Ladri di Patta' Short Film to Mark One Year of Patta Milano
Fashion

Patta Releases 'Ladri di Patta' Short Film to Mark One Year of Patta Milano

Mixing the brand’s sneaker and streetwear legacy with references to Italian neorealism.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.