Patta Releases 'Ladri di Patta' Short Film to Mark One Year of Patta Milano
Mixing the brand’s sneaker and streetwear legacy with references to Italian neorealism.
Amsterdam-based label Patta has released a short film to celebrate the first anniversary of its Milan store opening. Titled Ladri di Patta, the film mixes references to Patta’s sneaker and streetwear legacy in Amsterdam with nods to Milan, including aesthetic cues taken from Italian neorealism. The film takes its title from Ladri di Biciclette, a 1948 neorealist classic better known as Bicycle Thieves.
Launching the project, director Victor D. Ponten explained, “If you ask anyone from Amsterdam what Patta means, they’ll point at their sneakers.” “It literally means sneaker in Amsterdam street slang, but the word also has an Italian hang to it. So with Ladri di Patta I’ve combined Italian neorealism with streetwear aesthetics to tell a story about a boy, his father and a new pair of sneakers.
The short film replaces Patta’s plans to hold a party in Milan, which the brand had been forced to cancel due to Coronavirus. “COVID-19 was inescapable, but we were here before and we will be here after,” says co-founder Guillaume Schmidt. “The same counts for the things we are proud of. We are proud to be able to do what we do in
Milan. Our voice will be heard and presence will be felt.” You can watch Ladri di Patta above.
In related news, Patta recently released a Diego Maradona-inspired football jersey.
