GR8 Taps VITAL MATERIAL and Big Love Records For its #CONNECTTOTHEFUTURE Project
With collaborations from Aries, ‘So Young Magazine,’ Perks and Mini, YEAR0001 and Some Ware.
Looking to help support medical works working to fight the Coronavirus (COVID-19) pandemic, GR8 tapped VITAL MATERIAL and Big Love Records for its #CONNECTTOTHEFUTURE project. The special project sees a selection of hand sanitizer and toothbrush sets from a number of notable imprints. Crafted by VITAL MATERIAL, Big Love Records handled the curation of the collaboration.
Drawing from its network all over the world, Aries, So Young Magazine, Perks and Mini, YEAR0001 and Some Ware were called upon to join the project. All of the names offered their take on the set along with an original zip bag designed by Kosuke Kawamura. The sanitizer features a gel made of plant-fermented ethanol derived from organic grains, while the toothbrush features a sturdy handle and smaller bristle head for effective cleaning.
The #CONNECTTOTHEFUTURE Project collaborations are set to be available at GR8 and Big Love Records in the coming weeks.
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