ALTRA to Introduce Two New Innovative Silhouettes For FW20

Introducing the brand’s new “Zero Drop” and “Foot Shape” technology.

By
Footwear
9,170 Hypes 2 Comments

Utah-based sneaker brand ALTRA has introduced two new silhouettes as a part of its Fall/Winter 2020 collection, entitled the OLYMPUS 4 and LONE PEAK 4.5.

Renowned for its unique look and performance-led design, ALTRA has been steadily establishing a global following for its functional footwear. By dismantling traditional performance shoes, removing any unnecessary features and adding in new innovative technology, ALTRA aims to not only enhance comfort and performance, but to urge its wearers to walk naturally too.

Thanks to years of research the brand has introduced “Zero Drop,” a reduction on the heel gap that creates a more stable shoe and enhances ankle support and forces the foot to move in a natural way. Each sneaker also features “Foot Shape,” a specially-designed foot bed that creates a wider space for movement of the forefoot.

Each coming in two colorways, the OLYMPUS 4 has been designed for mid-to-long distances cross-country races or long hikes, while the LONE PEAK 4.5 has a more flexible and agile reaction, with a strong grip and a quick-drying upper, ideal for shorter, more intense activities.

The price and release date are still to be announced, but expect them to drop via the ALTRA web store.

In other news, New Balance has released two new colorways of its X-Racer sneaker.

Read Full Article

ALTRA OLYMPUS 4 / LONE PEAK 4.5

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Uniqlo UT Taps 'Captain Tsubasa,' 'Ashita No Joe,' and 'Ping Pong' for Manga Sport Collection
Fashion

Uniqlo UT Taps 'Captain Tsubasa,' 'Ashita No Joe,' and 'Ping Pong' for Manga Sport Collection

Referencing football, boxing, and table tennis.

PANGAIA Extends "7 Pop Color" Collection With Brightly-Colored Sweatshirts and Shorts
Fashion

PANGAIA Extends "7 Pop Color" Collection With Brightly-Colored Sweatshirts and Shorts

Arriving in seven colors inspired by the natural world.

Coty to Buy $200M USD Stake in Kim Kardashian West's KKW Beauty
Fashion 

Coty to Buy $200M USD Stake in Kim Kardashian West's KKW Beauty

Acquiring 20 percent of the beauty line.


fragment design and retaW Combine on "Fragrance Experience" Capsule
Fashion

fragment design and retaW Combine on "Fragrance Experience" Capsule

Introducing two T-shirts, a hoodie, and an accompanying fragrance tag.

Channel Haute Couture or Anarchy With Vetements' Statement-Making Belt Bags
Fashion

Channel Haute Couture or Anarchy With Vetements' Statement-Making Belt Bags

Priced at $429 USD apiece.

'The Office' and 'Community' Cut Black Face Scenes From Streaming Platforms
Entertainment 

'The Office' and 'Community' Cut Black Face Scenes From Streaming Platforms

“Blackface is unacceptable and making the point so graphically is hurtful and wrong.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.