ALICE LAWRANCE References Its Signature Caps With New Era Collab

Along with its Seoul coffee shop roots.

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Fashion
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After delivering its Spring/Summer 2020 collection, ALICE LAWRANCE has now teamed up with New Era Korea on a headwear capsule.

The special release references ALICE LAWRANCE’s early beginnings as a coffee shop of the same name in Seoul’s Hannam-dong district. Utilizing the headwear company’s 9FIFTY Snapback and 9FORTY Adjustable styles, the collaborative items rework elements found in the brand’s signature caps.

The snapback style features a black pure wool marked with a slightly arched “ALICE LAWRANCE XX” embroidered design in white on the face drawn from the coffee shop’s sign. Rounding up the design is a green brim, New Era’s side logo, “A” detail and interior branded tags. While the adjustable style utilizes a canvas base and features an altered take on ALICE LAWRANCE’s first and most coveted “AL” Cap design, finished with a strap back and interior branded tags.

Priced at $65 and $70 USD, the ALICE LAWRANCE x New Era 9FIFTY Snapback and 9FORTY Adjustable are available now exclusively on ALICE LAWRANCE’s website.

For more contemporary fashion, Seoul meets Hong Kong in MSCHF and VICTORIA’s collaborative capsule.

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ALICE LAWRANCE x New Era Capsule

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