The special release references ALICE LAWRANCE’s early beginnings as a coffee shop of the same name in Seoul’s Hannam-dong district. Utilizing the headwear company’s 9FIFTY Snapback and 9FORTY Adjustable styles, the collaborative items rework elements found in the brand’s signature caps.
The snapback style features a black pure wool marked with a slightly arched “ALICE LAWRANCE XX” embroidered design in white on the face drawn from the coffee shop’s sign. Rounding up the design is a green brim, New Era’s side logo, “A” detail and interior branded tags. While the adjustable style utilizes a canvas base and features an altered take on ALICE LAWRANCE’s first and most coveted “AL” Cap design, finished with a strap back and interior branded tags.
For more contemporary fashion, Seoul meets Hong Kong in MSCHF and VICTORIA’s collaborative capsule.