'One Man and His Shoes' Uncovers the Phenomenon of Air Jordan

Confronting the consumer capitalism, celebrity culture and conflict around Michael Jordan’s Nike collaboration.

Footwear
16,150 Hypes 0 Comments

With interest in the legacy of Michael Jordan at an all-time high, VICE TV recently announced its latest VICE VERSA documentary centered around the global phenomenon of Nike’s Air Jordan.

Produced by Break Em Films, the two-hour-long One Man and His Shoes special is an in-depth look at the social, cultural and racial significance of Jordan’s collaboration. The film highlights the visionary marketing strategy that spawned Nike’s complicated multi-billion-dollar business tied to the most prolific name in basketball history.

Through a cinematic mix of archival footage and graphic animation, the documentary investigates the ’80s and ’90s hip-hop scene in a nostalgic look at America’s dark love affair with consumer capitalism and celebrity culture.

Speaking to those that helped Jordan Brand really take off, One Man and His Shoes uncovers the dark side of greed and conflict around Air Jordan. Notable interviews come from Jordan’s former agent David Falk, former NBA commissioner David Stern, scout Sonny Vaccaro, original designer Peter Moore, sports journalist Jemele Hill, Nike marketing and advertising executives, and journalists who reported firsthand on the so-called sneaker crimes.

The investigative look at the phenomenon culminates in a candid talk with Dazie Williams, following the court trial of the men who killed her son over a pair of Air Jordans.

Watch the trailer for One Man and His Shoes and catch the premiere May 25 at 8 p.m. on VICE TV.

In case you missed it, following the conclusion of The Last Dance ESPN announced the premiere of Game 6: The Movie.

Read Full Article

What to Read Next

Nike’s Air Jordan 1 Nods to Michael Jordan’s First-Ever Signature Shoe With Its "Newstalgia" Design
Footwear

Nike’s Air Jordan 1 Nods to Michael Jordan’s First-Ever Signature Shoe With Its "Newstalgia" Design

Featuring carpet-like Swooshes.

Official Images of the Air Jordan 36 "Year of the Tiger"
Footwear

Official Images of the Air Jordan 36 "Year of the Tiger"

Tiger graphics are fittingly emblazoned on the throat.

Peter Moore, Designer of Air Jordan 1 and Jumpman Logo Has Died
Footwear

Peter Moore, Designer of Air Jordan 1 and Jumpman Logo Has Died

The industry pioneer was also a former adidas executive.


The Jordan Brand Gives Its Air Jordan 1 High OG a "Heirloom" Makeover for Fall 2022
Footwear

The Jordan Brand Gives Its Air Jordan 1 High OG a "Heirloom" Makeover for Fall 2022

Coming with leather and black denim twill fabrications.

MSCHF to Re-Create Every Episode of 'The Office' on Slack
Entertainment

MSCHF to Re-Create Every Episode of 'The Office' on Slack

Through text, emojis and GIFs.

The Nike Air Max 97 G Is Set to Arrive in "Triple White"
Footwear

The Nike Air Max 97 G Is Set to Arrive in "Triple White"

Continuing its focus on the fairway.

JME Details His Independence in Music Video for "Pricks"
Music

JME Details His Independence in Music Video for "Pricks"

“Ain’t nobody tellin’ me nuttin’ about my career.”

Heinz Ketchup Red Puzzle Is Now Available for Purchase
Food & Beverage

Heinz Ketchup Red Puzzle Is Now Available for Purchase

With proceeds going to Feeding America.

BlocBoy JB Drops New Single "No Chorus Pt 12," Featuring Tay Keith
Music

BlocBoy JB Drops New Single "No Chorus Pt 12," Featuring Tay Keith

The two Memphis artists reunite.


Guidi Releases a Premium Leather Dog Collar
Fashion

Guidi Releases a Premium Leather Dog Collar

Showing off its expertise.

Zack Snyder to Host 'Man of Steel' Party Ahead of Potential Snydercut Drop on HBO Max
Entertainment

Zack Snyder to Host 'Man of Steel' Party Ahead of Potential Snydercut Drop on HBO Max

Followed by a Q&A session.

LINC ORIGINAL MAKERS and NEIGHBORHOOD Team up for Finely Scented Apothecary
Design

LINC ORIGINAL MAKERS and NEIGHBORHOOD Team up for Finely Scented Apothecary

Made with all-natural eco-friendly ingredients.

Steve Carell Is on a Quest to Colonize the Galaxy in New Trailer for 'Space Force'
Entertainment

Steve Carell Is on a Quest to Colonize the Galaxy in New Trailer for 'Space Force'

“We’re gonna Apollo 13 the sh*t out of this.”

Maison Margiela Drops Glossy Charcoal Fusion Lace-Up Loafers
Footwear

Maison Margiela Drops Glossy Charcoal Fusion Lace-Up Loafers

Blending two traditional footwear staples.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.