JME has shared a brand new music video for “Pricks,” a highlight from his guerrilla-released 2019 record, Grime MC. Though the project didn’t release on digital platforms, JME has continued to deliver a variety of offerings alongside music videos, uploading them one-by-one to YouTube and streaming services.
“Pricks” highlights a concept that JME has continued to advocate throughout his music career: independence. “Don’t ask me for no clean version of my riddim/You can’t ask Denzel for a clean version of Training Day/Take what you’re given,” he raps before relaying his commandments, “I got no record deal, never had one/Got no manager, never had one/Got no stylist, never had one/Got no publisher, never had one [...] Ain’t nobody tellin’ me nuttin’ about my career.”
The video bluntly reiterates the Boy Better Know co-founder’s message, with a shot of him reading a contract that says “we the label hereby take possession of your soul in perpetuity.” He then proceeds to get into a physical altercation with the label execs, leading into an action-filled cat-and-mouse game through the city.
Watch JME’s visual for “Pricks” above.
For more music news, Khruangbin has shared a new visual for “So We Won’t Forget.”
— Jme (@JmeBBK) May 18, 2020