Watch Crashing Waves From the World’s Largest Anamorphic Illusion in Seoul

Designed by tech company d’strict.

Art
70.3K 11 Comments
Save

Digital technology company d’strict recently completed an installation of what is being described as the world’s largest anamorphic illusion in Seoul’s Coex K-Pop Square. Titled Public Media Art #1_ WAVE, the massive outdoor projection features crashing waves taking up the sprawling, curved screens located on the facade of the SMTown Coex Artium.

These digital billboards measure 80.8 meters in width and 20.1 meters in height. They are roughly “four times the size of a basketball court in Seoul,” reported The Korea Herald. The SMTown Coex Artium is part of the Coex Convention and Exhibition Center in Seoul’s upscale neighborhood, Gangnam.

d’strict specializes in developing site-specific experiences using an array of digital techniques. For the Gangnam installation, the studio utilized a series of anamorphic illusion methods to convey the visuals of massive waves. The way the effect works is that it’s comprised of specific vantage points to create a sense of depth without any distortion.

Check out the Public Media Art #1_ WAVE installation in the video above and then view more projects on d’strict’s Vimeo page.

Elsewhere in art, watch Daniel Arsham take his Ash & Pyrite Eroded Porsche for a spin.

SMTown Coex Artium
513 Yeongdong-daero
Samseong 1(il)-dong
Gangnam-gu, Seoul
South Korea

Read Full Article
Text By
Share this article
Keith Estiler
Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

What to Read Next

The World’s Highest Rolex Boutique Lands Above the Clouds
Watches

The World’s Highest Rolex Boutique Lands Above the Clouds

Operated by Bucherer, the high-altitude Swiss Alps showroom officially establishes a new global peak for luxury horological retail.

Sony’s 2026 Picks for the World’s Best Photos
Art

Sony’s 2026 Picks for the World’s Best Photos

And projects we loved from this year’s World Photography Award winners.

‘The World’s Smallest Coffee Shop’ Is Taking Orders at Milan Design Week
Design

‘The World’s Smallest Coffee Shop’ Is Taking Orders at Milan Design Week

Presented by De'Longhi
As part of a new concept from De’Longhi and Simon Weisse Studio.


Louis Vuitton Unveils Lu Yang’s Cybernetic 'DOKU The Illusion' in Venice
Art

Louis Vuitton Unveils Lu Yang’s Cybernetic 'DOKU The Illusion' in Venice

The installation mixes AI visuals, Buddhist themes and gaming-inspired worlds.

Ben & Jerry's x Nike SB Dunk Low "Chunky Dunky" Sweetens up This Week's Best Footwear Drops
Footwear

Ben & Jerry's x Nike SB Dunk Low "Chunky Dunky" Sweetens up This Week's Best Footwear Drops

Alongside the Dunk Low “Brazil,” the power-lacing Adapt Auto Max “Infrared” and new Palace x adidas skate shoes.

Awake NY Reveals Full SS20 Collection
Fashion

Awake NY Reveals Full SS20 Collection

Including a collaboration with Sam Friedman.

Stay Home Snaps: Shohei Habata
Fashion

Stay Home Snaps: Shohei Habata

The Japanese tastemaker prefers a minimalist, refined living space.

Reebok Introduces "All Types of Love" Collection and "Proud Notes" Campaign for Pride Month
Footwear

Reebok Introduces "All Types of Love" Collection and "Proud Notes" Campaign for Pride Month

Releasing an extensive collection of rainbow-colored sneakers and apparel.

GOLF WANG and Levi's Create Polka Dot Capsule for 501 Day
Fashion

GOLF WANG and Levi's Create Polka Dot Capsule for 501 Day

Based on the slouchier ‘93 jean.

NOMA to Reopen as Burger and Wine Takeaway Bar
Food & Beverage

NOMA to Reopen as Burger and Wine Takeaway Bar

No reservations required.


Watch the Official Trailer for Spike Lee's Upcoming Film 'Da 5 Bloods'
Entertainment

Watch the Official Trailer for Spike Lee's Upcoming Film 'Da 5 Bloods'

Premiering June 12 on Netflix.

Fergadelic and Vans Vault Return With “Acid Wash” Collection
Footwear

Fergadelic and Vans Vault Return With “Acid Wash” Collection

Inspired by a memory from Fergadelic’s youth.

Craft Leather Home Slippers With Hender Scheme's DIY Kit
Footwear

Craft Leather Home Slippers With Hender Scheme's DIY Kit

Watch the short video tutorial.

Louis Vuitton Highlights the City of Reims in New Travel Guide
Travel

Louis Vuitton Highlights the City of Reims in New Travel Guide

Alongside the latest “TRAVEL BOOK.”

New Balance's 327 Appears in Trifecta of Revived Colorways
Footwear

New Balance's 327 Appears in Trifecta of Revived Colorways

The previously-seen split pairs come together as one.

BBC Radio 1 to Hold Virtual Big Weekend Festival Airing A$AP Rocky, Rihanna and More
Music

BBC Radio 1 to Hold Virtual Big Weekend Festival Airing A$AP Rocky, Rihanna and More

Catch iconic performances on the radio and online this weekend.

More ▾