Stay Home Snaps: Goodhood

The London store provides work from home advice and inspiration.

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Fashion 
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Like many business across the world, Goodhood has had to adapt to the global coronavirus pandemic. The East London store has been closed since March 24, but its team has stayed busy with their own creative projects while also keeping the online side of the business operational over the last two weeks.

We caught up with the Goodhood staff to discuss their self-isolation routines, remote working set-ups and what they’re doing to unwind during this time.


Kyle Parry, digital production manager

What’s your daily routine?

I start at 6.30 a.m. and go out on my bike for 30 minutes. No one’s around at this time and it’s a good to start the day. The whole digital team tries to lunch at the same time too, it makes life easier. For the rest of the day, I’m based at home, working on all things digital for Goodhood.

Where in your home do you like to work?

My living/dining room has been converted into a mini-office space, nothing fancy required. My Mac, comfy clothes and books, references, and inspiration all around me. The thing I miss is having face-to-face conversations with the creative team, but we’re more than managing via modern tech.

What do you wear while working from home?

Hate to be cliche, but it’s literally all about comfort, although I do think it’s important (for mindset more-so) to get up and approach your home office as if you were going into work. Saying that, I’m only wearing Birkenstocks, or my NTS sliders with either track pants or sweat shorts, a T-shirt or hoodie vibe all day. To be fair, that’s probably what I’d wear to Goodhood HQ anyways.

What are you eating now?

Homemade pizza. I’ve been making quite a lot of things that I can freeze. One evening in the kitchen and I have a freezer full of pizza base dough. Super easy (and fun).

How do you stay in a good headspace while in isolation?

I recently bought a van that I’m converting into a camper. It’s a great project for switching off during the weekends and doesn’t require me leaving isolation. I’m lucky enough to have a garden in London too, that’s been a lifesaver in the current climate.

What are you doing for fun?

NTS as always (big up Charlie Bones for keeping me entertained and feeling connected to the world still). Whilst looking over content for Goodhood, I’ve been digging through our back catalogue of Good Vibes mixes too – there have been some bangers.

And if anyone says that haven’t watched the documentary on Joe Exotic — they’re lying. He’s one mental dude and she defo fed him to the tigers…


Matt Cumner, store manager

What’s your daily routine?

I usually wake up, stick on a coffee and have a look through the news for a bit. I try to incorporate a workout into my morning to help clear my head, before making some breakfast and sitting out on the patio to get a healthy dose of oxygen. I’ll then come back inside, put on some music, get showered and dressed, before setting up for work for the day.

From there on it’s a bit less structured. I find it therapeutic having a set routine for the mornings, but prefer keeping the afternoons and evenings a bit more free so each day doesn’t seem too monotonous.

Where in your home do you like to work?

I usually set up on my dining table as I don’t actually have an office space in my flat. It’s pretty spacious though and faces out through a big window. It’s good to still feel in reach of the outside world!  There’s not much to it to be honest. MacBook, speakers, notepad, pen and coffee — less is more for me.

What do you wear while working from home?

I keep trying to dress as I usually would to keep in the same headspace, but I keep reverting to NEEDLES track pants as a happy medium. Fortunately, I’ve got a few pairs that I can rotate so at least it keeps it fresh! The North Face Tent Mules are my footwear of choice indoors as well.

What are you eating now?

I think it’s important to try and keep your diet as varied as possible and keep your meals interesting each day. Granted, though, that’s a little easier said than done at the moment. I’m trying to eat as much fruit and veg as I can, but as a staple go-to I’ve been cooking a lot of noodle-based dishes — cashew, peanut and tofu noodles is a particular favorite of mine at the moment.

How do you stay in a good headspace while in isolation?

Talking to people — friends, family, whoever — picking up the phone is vital. Talking to people is what keeps you sane during these crazy times! We’re so fortunate to live in a time when we’re so connected. I’ve found that setting up a group FaceTime call and having a beer or two with mates helps to tick the social box and keep things feeling normal-ish, at least. I’ve also invested in a few new bits for the flat to keep the space feeling refreshed.

What are you doing for fun?

I’ve been keeping the vibe pretty relaxed at home recently, so I’ve been listening to a fair bit of jazz. Alfa Mist’s new EP On My Ones fits the bill pretty nicely, and Mansur Brown’s Shiroi seems to be another album of choice at the moment. Aside from that, I’ve also found myself listening to a lot of old Led Zeppelin and Black Sabbath when I’ve wanted to switch things up a bit.

In terms of what I’ve been watching, I’ve actually been trying to avoid becoming overly invested in too many series. Saying that though, I’ve probably instead been guilty of spending a few too many hours on my Switch and PlayStation.


John Chen, digital team

What’s your daily routine?

I’ve been having morning coffee on my front stoop lately. Get a little sun, fresh air and a chance to say hi to any other humans walking by. Then I’ll dive into any projects that need the most concentration. I’ve been feeling most creative first thing in the mornings since working from home.

Just before lunch I’ll go for a run, which has been a good way to break up these long days indoors. In the afternoon I’ll have another work session. Then I’ll try fit in some making before dinner. After that I’ll either watch a film with my housemates or catch up with friends on Houseparty.

Where in your home do you like to work?

Most of my work is done in my bedroom set-up: a long desk next to a large window with lots of natural light. Also, I feel fortunate to have access to a luscious back garden, it’s a perfect place for some peace and quiet. I’ve been spending a bit of time sitting out there sketching and reading.

What do you wear while working from home?

Sasquatchfabrix. hoodie, NEEDLES pants, tee, socks and slides. These woven Malibu Zuma sandals have been my favorites lately.

What are you eating now?

Peanut butter and banana on toast

How do you stay in a good headspace while in isolation?

I bought a sewing machine pre-confinement, which turned out to be a great decision. I’ve been getting back into making bits and pieces. Working on some denim patchwork pants at the moment. Making has been quite a calming outlet in these times, it kind of puts me into a trance where I’m not thinking about anything else.

What are you doing for fun?

Listening to Thundercat’s new album It Is What It Is and I’ve been watching Devs (if you enjoyed Ex Machina you’ll like this).

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