Nike's Air Max 2090 Gets Extensive "By You" Customization Treatment

Play with lenticular colorways and spring-ready hues.

Footwear
389 3 Comments
Save

Nike has introduced its recently-released Air Max 2090 sneaker into its “By You” customization platform, providing customers with multicolored colorways that they can switch up themselves.

There are six bases to choose from, with standout starter colorways including “Magma Orange” and “Off Noir.” From here, you can choose the colors for the base, tongue, heel, toe, overlay, mudguard, backtab, midsole wedge and outsole heel.

Colors on offer range from a lenticular, color-changing metallic hue that’s best used on the mudguard, to a range of ombré hues that can completely change the look of the chunky Air-equipped sole unit. Elsewhere, customers can add semi-translucent hues to the upper’s overlay sections, and can add base colors that make the unique Swoosh print appear more prominently on the shoe.

Nike has provided plenty of customization for its Air Max 2090 By You, meaning you could opt for a spring-ready pair with colors such as “Cosmic Fuscia/Tulip Pink” or go for something that taps into the futuristic look of the shoe with the help of “Thunderstorm/Pure Platinum.”

Take a look at base options from the Nike Air Max 2090 By You program in the galleries above. The custom service costs $180 USD and can be processed on Nike’s website now.

In case you missed it, read up on how to be a sneakerhead at home.

Read Full Article

What to Read Next

Nike and BTS Introduce "ARIRANG" World Tour Merch and "Nike By You" Experience
Fashion

Nike and BTS Introduce "ARIRANG" World Tour Merch and "Nike By You" Experience

Celebrating the K-pop kings’ highly anticipated return, the exclusive collection features bespoke tour apparel and a unique customization program.

Nike Air Max 1000.2 Surfaces in "Glacier Blue"
Footwear

Nike Air Max 1000.2 Surfaces in "Glacier Blue"

The futuristic 3D-printed silhouette returns with a cool tone update and sleek sculpted detailing.

Supreme and Nike Unveil the Air Max 2001 Air Ecstasy Collaboration
Footwear

Supreme and Nike Unveil the Air Max 2001 Air Ecstasy Collaboration

The exclusive footwear release features quilted mesh uppers and 3M reflective accents across three colorways.


Nike Air Max Phenomena Gets a Muted “Cobblestone” Treatment
Footwear

Nike Air Max Phenomena Gets a Muted “Cobblestone” Treatment

Topped with “Metallic Silver” touches.

JOEGUSH's FW20 Collection Introduces a Cast of Enigmatic Figures
Fashion

JOEGUSH's FW20 Collection Introduces a Cast of Enigmatic Figures

Titled “Chaos Rest In Paradise.”

Disrupting Fashion With Bajowoo of 99%IS-
Fashion

Disrupting Fashion With Bajowoo of 99%IS-

The illustrious designer behind the black eyeshadow graces HYPEBEAST Korea’s latest digital cover.

EXCLUSIVE: Fear of God x Ermenegildo Zegna Collection Captured by Tommy Ton
Fashion

EXCLUSIVE: Fear of God x Ermenegildo Zegna Collection Captured by Tommy Ton

Up close with the contemporary sartorial vision co-created by Jerry Lorenzo.

Reception Releases "Holy Water" Capsule to Raise Money for Coronavirus Response
Fashion

Reception Releases "Holy Water" Capsule to Raise Money for Coronavirus Response

With all proceeds going to the World Health Organization.

ASUS' Latest Gaming Laptop Has a Second 4K Touchscreen
Tech & Gadgets

ASUS' Latest Gaming Laptop Has a Second 4K Touchscreen

Equipped with an Nvidia GeForce RTX 2080 Super GPU.

RetcH Enlists Slayter for Militant G-Funk Track "Whip Out"
Music

RetcH Enlists Slayter for Militant G-Funk Track "Whip Out"

The New Jersey rapper’s latest single meshes East and West.


Sex Pistols & Dr. Martens Reunite for Punk-Indebted Leather Footwear
Footwear

Sex Pistols & Dr. Martens Reunite for Punk-Indebted Leather Footwear

Inspired by the infamous Bill Grundy incident from 1976.

UNIQLO UT Embraces Vintage Cars in Graphic T-Shirt Collection
Fashion

UNIQLO UT Embraces Vintage Cars in Graphic T-Shirt Collection

From collectible BMWs to classic Alfa Romeos.

2020 NFL Draft to Proceed Virtually
Sports

2020 NFL Draft to Proceed Virtually

Utilizing the Internet or phone to communicate with Draft headquarters.

YoungBoy Never Broke Again Drops Menacing New Track "Step On Shit"
Music

YoungBoy Never Broke Again Drops Menacing New Track "Step On Shit"

A supposed diss track.

100 Thieves Drop Entire Apparel Collection on 'Animal Crossing: New Horizons'
Gaming

100 Thieves Drop Entire Apparel Collection on 'Animal Crossing: New Horizons'

Spanning across the last three years.

Persol Taps 'Money Heist' for Iconic El Profesor Eyewear Collection
Fashion

Persol Taps 'Money Heist' for Iconic El Profesor Eyewear Collection

One model boasting 24k gold-plated lenses.

More ▾