EXCLUSIVE: Fear of God x Ermenegildo Zegna Collection Captured by Tommy Ton

Fear of God‘s luxurious collaboration with Ermenegildo Zegna has been shot in a new editorial by the esteemed Canadian photographer Tommy Ton.

The collection, which is slated to release in September 2020, combines Fear of God’s understanding of American subcultures and its subsequent aesthetic approach, and combines this with the meticulous craft perfected by Zegna. Together, the duo present a sophisticated, contemporary wardrobe of looks, delivering clothing that is both sartorial and streetwear-inspired.

As a result, there are a number of standout pieces in Jerry Lorenzo’s work here. Throughout the collection you’ll find shades of mélange grey, vicuna and taupe, taking form on the “one-size-fits-all” coat that’s made from fine, draping fabrics, as well as the stellar striped suit trousers and a cozy, knitted polo-neck jumper.

The collection was exclusively shot by Tommy Ton, who recently spoke with HYPEBEAST about the highly-anticipated collaboration:

What are your thoughts on this collaboration, both in theory and the clothing itself?

I think this collaboration between Zegna and Fear of God is a match made in fashion heaven. It’s refreshing to see Fear of God evolve into something much more sartorial but still retaining Jerry’s imprint. Refined and elegant are two words to best describe this collection. The moment I felt the garments during fittings, I could see Alessandro’s uncanny ability to modernize Italian sartorial craftsmanship and merge it seamlessly with Jerry’s care-free, effortless aesthetic and make it desirable and universally accessible.

How did your opinion of the collection change seeing it firsthand?

Elevated. That’s the best word that came to mind upon seeing it firsthand. Nothing can beat when you have two great minds together, but it’s just the resources that the house of Zegna can bring to the table. You know, firsthand, from the yarns sourced for the knitwear to the precision of the tailoring. It’s not buttoned up as maybe some might be concerned working with an Italian house that specializes in tailoring. It’s just easy and transformative the moment you put the clothes on.

What did you want to showcase in your photographs of the collection?  

I wanted to focus on the craft and details, primarily. I don’t want to say this was minimalist but it was very thought out and considered. I know Jerry is very hands-on with every tuck, pleat or any gestural touch; it’s important that an extra set of eyes sees that and tries to capture that. I’m always grateful for Jerry to entrust me to capture the collection in a different perspective but he gives me freedom to capture what I’m feeling. This was such a beautiful collection and it was hard to stop taking photos because there were so many moments of beauty. 

Take a look at the Fear of God x Ermenegildo Zegna collection in the exclusive Tommy Ton imagery in the gallery above. The collection will release in September 2020 at Zegna boutiques and select stores worldwide.

In other news, Joshua Vides has collaborated with Fendi for his own capsule collection.