JME Is the Center of Attention in Visual for "You Watch Me"

After delivering visuals for “Issmad” and “96 of my life,” Boy Better Know co-founder and legendary London MC JME is back with another visual for one of his Grime MC highlights. The latest track to get a music video is “You Watch Me,” the hard-slinging brawler produced by S-X.

Fueled by a murky bassline and eerie piano chords, the track hones in on JME’s pop culture expertise through his characteristically-blunt bars, referencing everything from the notorious Kapkan glitch in Tom Clancy’s Rainbow Six: Siege to Britain’s Got Talent runner-up Susan Boyle. “Can’t see me like Japanese porn/Can’t see me no Instagram b*tch/Can’t see me like Kapkan’s glitch,” he raps. The visual stays true to the last two video offerings for Grime MC, with lightly color-graded edits placed atop footage of JME in a slew of locations, including a holding cell where he’s interrogated by detectives and a museum where he’s placed atop a pedestal for bystanders to view. The visual ultimately relays that JME is still himself, regardless of the cult fame he’s grown over his critically-acclaimed music career.

You can watch JME’s visual for “You Watch Me” above.

For more related releases, Saint Jude blends indie rock and garage on new track “Keep the Light Inside the House.”

Since we’re on lockdown and we couldn’t hit cinemas again, My initial idea was to premiere the videos and then delete them immediately after the premiere ends. But I knew it would only work once. And then people would screen record and I’d have to find them and kill them.

— Jme (@JmeBBK) April 13, 2020