Evian and Virgil Abloh Extend "Activate Movement" Competition
Coming as the brand announces its certified carbon neutral status.
After launching the initiative in February of this year, Evian and Virgil Abloh have now extended their “Activate Movement” competition. The project encouragers young designers to enter their sustainability-focused design and innovation projects, with a €50,000 EUR (approximately $54,000 USD) grant available to the winners.
Additionally, Evian has announced that it has been certified carbon neutral by the Carbon Trust, following a number of long-term initiatives. One of these initiatives has been the ongoing collaboration with Virgil Abloh, who was named Creative Advisor for Sustainable Innovation Design at the water brand back in 2018. Since then, they have partnered on a number of reusable glass bottles, as well as a limited-edition shoulder bag, bottle and box set.
More details of the “Activate Movement” project from Evian and Virgil Abloh can be found on the Evian web site.
In related news, Virgil recently shared images of the first-ever Off-White™ x Nike Air Jordan 1 sample.
