SEGA has just announced plans for its 60th-anniversary happenings this summer. On top of taking a look back at some of its most iconic and classic games, SEGA will be reviving its beloved Segata Sanshiro mascot.
Segata Sanshiro, played by Kamen Rider star Hiroshi Fujioka, was known for his forceful delivery of SEGA products, often submitting kids to judo moves and scare tactics. Segata Sanshiro was a playful pun based on the Kurosawa film Sanshiro Sugata, which is the main reason the mascot is never seen without his judo uniform.
Decades later, the classic 90’s character is back, but this time he is played by none other than Hiroshi Fujioka’s son, Maito Fujioka. In the video promo above, we see Maito Fujioka take on the loveable role in representing the next generation Segata Sanshiro in the classic outlandish style that Japanese commercials are known for.
In other gaming news, PlayStation and Xbox adjust online service due to surging demand.