NOAH first partnered with Frog Skateboards back in 2018, premiering a joint skate clip and playful capsule collection that united NOAH’s premium fabrication with Frog’s lighthearted illustrations. The pair have reunited for Spring/Summer 2020, simultaneously launching a new video and clothing line, this time accompanied by a complementary zine.
Shot in Hawaii, the lookbook spotlights the same joviality that informs the skate video, showcasing the team and garments amidst scenic sunny locales. The collection is another accessible selection of warm weather essentials, bolstered by Frog’s signature artwork. Scribbled ladybugs, frogs and ducks appear on versatile short-sleeved T-shirts, with hand-drawn NOAH and Frog co-branding further underscoring the garments’ collaborative nature. More colorful detailing is embroidered on five-panel caps, elsewhere lending a lively printed touch to two bright skate decks.
The special Frog goods serve to underscore NOAH’s already-expansive Spring/Summer 2020 clothing collection.
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