Incorporating a host of the beachy themes illustrated in its Spring/Summer 2020 lookbook, NOAH‘s first seasonal drop ranges from swim trunks to branded umbrellas, coming in at over 50 individual pieces, including each garment’s various colorways. That’s the brand’s biggest release to date, highlighting a vast selection of mature warm weather wearables and accessories.
NOAH serves up a variety of staples and statement items alike, revamping brand favorites like polo shirts and tapered denim pants alongside new items like branded anoraks and patterned pullovers. Rich patterns are a seasonal motif, with chore jackets, boxy shirts and trousers alike all boasting unmissable prints that accompany colorful base layers. Fruits, skeletons and flowers all appear atop shirts, sweaters and hoodies, bolstered by accessories like pens, stackable cups and even a branded umbrella.
The first SS20 drop is available on NOAH’s web store and at its New York flagship.
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Noah joined 1% for the Planet in 2019, pledging 1% of our annual sales to a global network of grassroots environmental nonprofits. In addition to our ongoing charitable initiatives in areas like human rights and disaster relief, this is our way of putting our money where our mouth is in terms of pledging resources to environmental issues. – For 2020, we’ve chosen a group of specific partner organizations to support based on the 4 areas of concern detailed in our SS20 Lookbook. They all focus on issues of ocean health, a cause that’s close to our hearts. Our Long Island roots mean we grew up surfing, sailing, fishing, and going to the beach. The ocean is too much a part of who we are to ignore the terrible threats it faces worldwide. – @mscecolabel @motemarinelab @savethegreatsouthbay @sharkstewards