Burna Boy Returns Home Victorious With New Music Video for "Odogwu"

His first single since last year’s GRAMMY Nomination.

Music
6,760 Hypes 0 Comments

Burna Boy kicked off 2020 by releasing “Odogwu” following his GRAMMY-nominated African Giant project that catapulted the Nigerian born singer-songwriter to international stardom. Now he releases his latest single’s music video, showcasing his transformation into a king with the help of director TG Omari.

“Odogwu” in Igbo translates loosely to a title given to a victorious, heroic leader, and is fitting here as Burna Boy is outfitted with a crown in the opening sequence. He ventures through towns in his homeland as they celebrate him as Nigeria’s “Victor.” The track features production from Kel-P while subtle autotune amplifies Burna’s effortless flow throughout.

“African music. Music started with drums, to announce childbirth, the coming of the king, trouble in the land or something. That’s where the music started, that soul is always going to be there. So whether you understand it or not, it’s here to speak to you,” Burna Boy told HYPEBEAST in last fall’s “Burna Boy Can Guide You Home” feature.

Watch Burna Boy’s “Odogwu” above and stream the new single below. In more music news, Record Store Day 2020 has been rescheduled due to the ongoing Coronavirus (COVID-19) outbreak.

Read Full Article

What to Read Next

21 Savage and Brandy To Join Burna Boy for Historical Grammy Performance
Music

21 Savage and Brandy To Join Burna Boy for Historical Grammy Performance

Burna Boy is set to become the first Afrobeats artist to perform at the award show.

Jimmy Butler’s Emo Alter Ego Returns in Fall Out Boy’s “So Much (for) Stardust” Video
Music

Jimmy Butler’s Emo Alter Ego Returns in Fall Out Boy’s “So Much (for) Stardust” Video

Donning a purple Western cowboy outfit.

Mitski Shares Dramatic Music Video for “Star”
Music

Mitski Shares Dramatic Music Video for “Star”

Directed by Maegan Houang.


On The Radar Partners With Billionaire Boys Club for Music Month
Music

On The Radar Partners With Billionaire Boys Club for Music Month

Hosting a handful of music-centered experiences throughout June.

An Air Max-Inspired Air Jordan 4 Invigorates This Week's Best Footwear Drops
Footwear 

An Air Max-Inspired Air Jordan 4 Invigorates This Week's Best Footwear Drops

Next to new YEEZY BOOST 350 V2s, crisp Air Max 1s and more.

Ill Studio Talks Transcending Creative Industries
Design 

Ill Studio Talks Transcending Creative Industries

In an exclusive interview for HYPEBEAST Magazine Issue 28: The Ignition Issue.

Smino Delivers High Energy on Latest Single "Tempo"
Music

Smino Delivers High Energy on Latest Single "Tempo"

The rapper’s third album is on the way.

Nikkolos Mohammed Documents Artistic Process in "Lady Hoops Box Set"
Art

Nikkolos Mohammed Documents Artistic Process in "Lady Hoops Box Set"

Including both black & white and colorful risograph prints.

The Louvre, Musée d’Orsay & More French Museums Closed Until Further Notice (UPDATE)
Art

The Louvre, Musée d’Orsay & More French Museums Closed Until Further Notice (UPDATE)

Heightening precautionary measures to prevent the spread of coronavirus.


Moog and Korg Release Free Synthesizer Apps for Those Spending More Time at Home
Music

Moog and Korg Release Free Synthesizer Apps for Those Spending More Time at Home

“A gift to spread positivity, creativity, and expressivity.”

Apple Officially Announce New $149 USD Powerbeats (UPDATE)
Tech & Gadgets

Apple Officially Announce New $149 USD Powerbeats (UPDATE)

Available March 18.

Microsoft Xbox Series X Full Specs Officially Announced
Gaming

Microsoft Xbox Series X Full Specs Officially Announced

So powerful it can run four Xbox One S game sessions simultaneously.

Here's Everything Dropping at Palace This Week
Fashion

Here's Everything Dropping at Palace This Week

The latest from the British imprint.

Japanese Erotica Informs Carne Bollente's SS20 Collection "Island of Desires"
Fashion

Japanese Erotica Informs Carne Bollente's SS20 Collection "Island of Desires"

Inspired by Japan’s variety of pleasure.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.