Nike Remembers Kobe Bryant With "Mamba Forever" Tribute

Inspiration is forever.

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To accompany the recent memorial service for Kobe Bryant, Nike has put together a tribute video to remember the late basketball star.

Dubbed “Mamba Forever,” the minimalist visual highlights moments in Bryant’s career through simple “Forever.” phrases paired with audio drawn from those snippets in sports history. As a beloved member of the Nike family, Kobe Bryant had an immeasurable impact on the world of sport and the community of basketball. Aside from remembering everything Bryant has done for the sport, the video looks to honor him as a hero for a generation and a role model off the court.

Remember Kobe Bryant with Nike’s “Mamba Forever” tribute above.

In case you missed it, watch Beyoncé deliver an emotional rendition of “XO” and “Halo” to open Kobe Bryant’s memorial service.

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Harry How/Getty Images

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