After creating a garden set out of 164 trees for its last women’s fashion show, Dior is now partnering with the Musée du Louvre to help restore the Tuileries Garden. As one of the largest and oldest public parks in Paris, the garden links the Louvre to the Avenue des Champs-Élysées and is home to over 40 statues by Auguste Rodin, Louise Bourgeois and more. Dior’s decision to finance major projects in aid of the garden’s renovations showcases the house’s commitment to rediscovering the beauty and historical richness of a public space frequented by 14 million visitors each year.
Since 2005, the Louvre has launched calls for donations to restore the space, with projects centered around reducing the water consumption of its fountains and restoring iron gates and sculptures. The five-year project with Dior will see the reopening of the wooded area of the park — home to over 100 trees of four species — and other restorations that respond to the need to preserve the environment and fight climate change. “This patronage brings home a message that is more vital now than ever,” the house said in a statement to WWD. “Each of us can be an agent of change for the ecosystems of tomorrow, whether natural or cultural.”
In other fashion-related news, Nike has lost $17 billion USD in market valuation due to the coronavirus outbreak.
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Get a sneak peek at the #DiorAW20 show space before the fashion world descends to discover the latest designs from @MariaGraziaChiuri. Guests will be greeted by the ambiguous phrase “I Say I” – a work by collective feminist artist Claire Fontaine (@ReadyMadeArtist), named after a French brand of school notebooks, who uses the public placement of illuminated text-based signs to underscore contradictions in society. The line references the introduction to the manifesto of art critic turned feminist activist Carla Lonzi, which also lends its name to “Io Dico Io – I Say I”, a Dior-supported exhibition on Italian women artists at the National Gallery of Modern and Contemporary Art in Rome, from March 23 to June 21, 2020. © @AdrienDirand Courtesy of Claire Fontaine, Air de Paris, Galerie Neu and T293