Daily Paper Rekindles the Spirit of Afrofuturism in SS20 Lookbook
Bold prints and saturated colors.
After delving into the theme of Afrofuturism for its Fall/Winter 2019 collection, Daily Paper continues to let the forward-thinking concept guide its inspiration for Spring/Summer 2020. “Nostalgia Meets a New World” is the guiding motto for the Amsterdam-based brand’s latest campaign, which spotlights psychedelic designs, a mishmash of prints and saturated color combos while exploring ideas of collective identity, investigation of self and the blending of the physical and virtual worlds.
Tie-dye and zebra motifs dominate the lookbook, covering pieces like jackets and maxi dresses with the bold patterns through lively all-over designs. A selection of suits in neon green and purple further the vibrant aesthetic, while items like denim jackets and blue jeans ground the assortment with more transitional styles. For texture, croc-effect PVC coats in extended and cropped silhouettes offer a luxe outerwear option. Meanwhile, staples such as graphic T-shirts and striped button-ups round out the looks with classic tops.
Check out Daily Paper’s full SS20 campaign by scrolling through the gallery above, and shop the collection now by visiting Daily Paper’s webstore.
For more in fashion, take a look at Stüssy’s Spring 2020 collection featuring cozy layering pieces.
