Stüssy's Shanghai CHAPTER Store Will Be Opening Soon
The newest addition to the city’s Xintiandi neighborhood.
Just last month, Stüssy celebrated the first anniversary of its Hong Kong-based outpost, and now the brand is getting ready to open a new CHAPTER store in Shanghai.
The store was designed by WP&A (Willo Perron & Associates) that echoes the design concepts of a handful of other global CHAPTER stores, such as the ones in London, Los Angeles, Seoul and Amsterdam. The store’s front windows display a line of abstract objects seemingly made of cedar and other various woods. Much like other CHAPTER stores, the interiors feature large wooden fixtures, complemented by concrete flooring, marble, green plants and metal counters. “Continuously evolving the Stüssy retail language of deconstructed basic materials, we kept familiar elements of the previous stores while at the same time introducing some new ones,” notes Willo Perron on Stüssy’s blog. “The goal was always to combine different eras of modern design, from early modernism to postmodernism through the contemporary hybrids, to land at something that feels like California’s spirit of innovative adventurousness.”
Scroll through the photos above for a look inside Stüssy’s Shanghai CHAPTER store, opening December 4.
In case you missed it, the Stüssy x Nike Air Force 1 Low has received a rumored release date.
Stüssy Shanghai CHAPTER
Xintiandi, Huangpu District, Shanghai
