'Nike: Better Is Temporary' Is a Behind-the-Scenes Deep Dive Into Its Design Philosophy

Swoosh-heads rejoice; Phaidon is publishing your next must-have item.

By
Design
10,171 Hypes 0 Comments

Nike‘s history is one of the most intricate and detailed stories in the sneaker kingdom, playing a pivotal role in sportswear and sport, as well as lifestyle categories, for decades. In honor of this, fine book publisher Phaidon has announced the launch of Sam Grawe‘s Nike: Better Is Temporary hardback book.

Nike: Better Is Temporary is an anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike. Within this, Grawe categorizes industry-defining innovations and globally recognized products alongside never-before-seen designs and prototypes, exclusive insider stories, and more, which come together to make the book a true Swoosh-head’s bible and a one-of-a-kind literary learning experience.

The book features five chapters spanning performance, brand expression, collaboration, inclusive design, and sustainability in much detail, however, before this, Grawe kicks off with an introduction titled “Breaking2.” This prelude examines Nike’s attempt to achieve a two-hour marathon in 2017 and talks about its effects on the sportswear and sporting industries.

Chapter 1, “The Voice of The Athlete,” looks into the companies collaborations with athletes that subsequently help further its development in research, innovation, and design. Chapter 2, “Design That Speaks,” examines Nike ad campaigns and brand designs to understand the way Nike talks to its customers to create a human experience, while chapter 3, “Dream With Us,” explores Nike’s commitment to collaboration.

In chapter 4, “Opening the Aperture,” Grawe explains the impacts and driving force behind Nike’s inclusive mission statement: “Bring Innovation and Inspiration to Every Athlete in the World.” Lastly in chapter 5, “Playground Earth,” Nike: Better Is Temporary offers a deeper insight into Nike’s sustainable efforts and initiatives that have produced Nike Air technology, Flyknit, Flyleather, Nike Grind, Space Hippie and Move to Zero products.

The book is bound in two exposed cardboard covers in a single-layer nonwoven jacket which leaves the spine exposed — a detail that showcases a series of colored tabs from the book’s bonus chapter, “Crafting Color.” On the exterior, you’ll find a combination of Nike designs such as overlapping silkscreened layers of Nike’s proprietary “Volt” yellow and “Hyperpunch” pink colors making up the title, while the world-champion marathoner Eliud Kipchoge is printed underneath on half-tone dot-patterned paper.

Nike: Better Is Temporary isn’t just celebrating the sportswear giant’s impact, it’s assessing it. Digging deep into how the brand transformed from a small name to a global changer, the book is for anyone who’s a fan of Nike, sports, design, or how to develop a leading company.

Phaidon will be releasing Nike: Better Is Temporary on January 25, 2021, for $89.95 USD on the Phaidon website. Take a look at the book and a selection of its 320 pages above.

In other news, Earl of East has opened the BookWorkShop in London, offering dozens of niche titles.

Read Full Article

What to Read Next

AC Milan and Paper Planes Draw on Parallels Between Two Fashion Capitals for FW20 Collaboration
Fashion 

AC Milan and Paper Planes Draw on Parallels Between Two Fashion Capitals for FW20 Collaboration

Speaking exclusively to Roc Nation’s Head of Lifestyle, and Paper Planes co-founder, Emory Jones.

EA Is Being Sued for Altering Difficulties Forcing Microtransactions in 'FIFA 21'
Gaming

EA Is Being Sued for Altering Difficulties Forcing Microtransactions in 'FIFA 21'

Three players claim the publisher is using “deceptive practices.”

Balenciaga Invites Players to Explore the 'Afterworld' for Fall 2021 Collection
Fashion

Balenciaga Invites Players to Explore the 'Afterworld' for Fall 2021 Collection

Showcasing its collection in an immersive new video game.


Supreme x The North Face FW20 Faux Fur Collection
Fashion

Supreme x The North Face FW20 Faux Fur Collection

Coming in furry and fuzzy red, green and black color options.

Take a First Look at Accompanying Apparel For Stüssy's Nike Air Force 1 Collab
Fashion

Take a First Look at Accompanying Apparel For Stüssy's Nike Air Force 1 Collab

Featuring sweatsuits, T-shirts, padded bottoms, bucket hats, beanies and Benassi JDI slides.

Carlex Design Unveils Land Rover Defender Wide-Body Kit
Automotive

Carlex Design Unveils Land Rover Defender Wide-Body Kit

Carbon fiber galore.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.