Maison Margiela's Latest Paris Flagship Strips Back Notions of Elegance

Deconstructed columns, walls and tables frame an elegant selection of luxury goods.

Design
5,476 0 Comments

Maison Margiela‘s penchant for the antithesis of glamour is well-documented, guaranteeing that each unveiling of the stridently understated luxury label’s flagship boutiques an adventure in independent design. Its latest store has just openedon Paris’ Avenue Montaigne — Margiela’s fourth in the city — developed by Dutch firm Studio Anne Holtrop to reflect the utilitarian design language of Maison Margiela’s creative director, John Galliano.

Standing two floors tall, the new store features a complete selection of co-ed collections, ready-to-wear, footwear and plenty of accessories (no MM6 goods here). Traditional boutique layouts are subverted by a sense of detachment granted by the store’s skewed columns, warped walls and bent tables, all hand-cast or sourced to appear in the shape of deconstructed furniture, organized so as to brusquely break up each section in the shop. Margiela’s signature shade of optical white informs the majority of the space, but the fitting rooms are rendered in a nearly-black dark green, an ode to lacquered Japanese cabinets.

More new flagships are launching ahead of 2021; On Running recently announced the launch of a New York boutique.

Maison Margiela Avenue Montaigne
33 Avenue Montaigne
75008 Paris

Read Full Article

What to Read Next

Maison Margiela and Gentle Monster Reveal Latest Eyewear Collaboration Campaign
Fashion

Maison Margiela and Gentle Monster Reveal Latest Eyewear Collaboration Campaign

Donning Margiela’s Co-Ed SS24 collection.

Supreme x MM6 Maison Margiela Spring 2024 Collaboration
Fashion

Supreme x MM6 Maison Margiela Spring 2024 Collaboration

Classic streetwear tropes mingle with the Belgian house’s signature tailoring.

Official Look at the MM6 Maison Margiela x Salomon XT-4 Mules
Footwear

Official Look at the MM6 Maison Margiela x Salomon XT-4 Mules

Arriving in three colorways.


MM6 Maison Margiela and Salomon Officially Announce Their X-ALP Collection
Footwear

MM6 Maison Margiela and Salomon Officially Announce Their X-ALP Collection

In no-frills “Vanilla Ice/Black/Almond Milk” and “Black/Black/Black” color schemes.

adidas Dunks the Forum 84 High in Indigo Dye
Footwear

adidas Dunks the Forum 84 High in Indigo Dye

A DIY-esque style for the classic hoop sneaker.

The Top 10 Best Selling Sneakers at Stadium Goods This Year
Footwear 

The Top 10 Best Selling Sneakers at Stadium Goods This Year

Presented by Stadium Goods
The jawnz you might wanna consider copping this Holiday season.

Saint Laurent SS21 Presents a Portrait of Elegant Escapism
Fashion

Saint Laurent SS21 Presents a Portrait of Elegant Escapism

The sandy spectacle drew support from celebrities like BLACKPINK’s Rosé, Zoë Kravitz and Charlotte Gainsbourg.

Velvety Uppers Spruce Up The Nike PG 4 "Christmas" With Holiday Flair
Footwear

Velvety Uppers Spruce Up The Nike PG 4 "Christmas" With Holiday Flair

Paul George’s signature hoops model gets treated with a Santa Claus-inspired makeover.

On Announces Tech-Driven New York Flagship Store
Footwear

On Announces Tech-Driven New York Flagship Store

The brand’s first New York retail location aims to provide a modernized, immersive experience.


Carpet Company Crafts Compelling Collaborative Nike SB Dunk High
Footwear

Carpet Company Crafts Compelling Collaborative Nike SB Dunk High

The Baltimore-based outfit brings bold patterns and bright blue shades to Nike SB’s seminal sneaker.

Javier Calleja Unveils Playful 'POT TOP POP' Vase and Flower Pot
Art

Javier Calleja Unveils Playful 'POT TOP POP' Vase and Flower Pot

Enliven your home with these cartoonish, sculptural heads.

size? x Clarks Originals Launch Exclusive Desert Trek Collaboration
Footwear 

size? x Clarks Originals Launch Exclusive Desert Trek Collaboration

Presented by size?
The first time the two brands have joined forces.

The 'Cyberpunk 2077' x fragment design Collection Drops Today
Fashion 

The 'Cyberpunk 2077' x fragment design Collection Drops Today

Presented by Cyberpunk 2077
Get your hands on the limited-edition line of collaborative clothing and accessories now.

Tommy's Drop Shop Spotlights European Creatives For First Spree of Collaborations
Fashion 

Tommy's Drop Shop Spotlights European Creatives For First Spree of Collaborations

Presented by Tommy Hilfiger
Featuring SportsBanger, Mago and Studio Zome.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.